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$3.5M luxury yacht built by West Michigan company like a ‘high-end home on the water’

  • Updated: Mar. 17, 2022, 1:43 p.m.
  • | Published: Mar. 17, 2022, 10:10 a.m.

tiara yachts factory tour

HOLLAND, MI — Inside Tiara Yachts, amid a whir of cranes, trucks and machinery, Thomas Slikkers climbs aboard a prototype of his company’s newest luxury watercraft, the EX 60.

Today, the 60-foot vessel is still a work in progress. Its hull is unpainted. The cockpit, engine and navigation system have yet to be installed. But Slikkers, Tiara’s president and CEO, lights up with excitement as he describes the high-end flourishes that will make his company’s newest creation akin to a “high-end home on the water.”

“It really is our greatest hits,” he said.

With a roughly $3.5 million price tag, the EX 60 will feature a customizable cockpit with plush seating, an outdoor breakfast bar, and two bathrooms. It boasts a well-appointed kitchen, and the propulsion system has extras such as assisted docking. Below deck, three sleeping areas can accommodate six adults.

For more than 60 years, the Slikkers family has been making boats in Holland — and the EX 60 is its biggest and most expensive boat yet.

The family’s start in the boating business dates back to 1955 when Leon Slikkers, Thomas Slikkers’ father, left his job at Chris-Craft Boats to start Slickcraft Boat Company. He funded the venture by selling his family’s home for $5,000 and using the proceeds to buy materials and rent space on Washington Avenue near downtown Holland. Then, he moved his family into an apartment above his new shop.

Launching the business was a gamble. But Leon Slikkers found success with the 16-foot Slickcraft premier. Featuring a molded mahogany plywood hull, the 16-foot vessel sold for $1,165 in 1958. By the late 1960s, the company had grown in popularity, and Slikkers sold his business to American Machine and Foundry.

But Leon Slikkers, whose family describes him as a “true entrepreneur,” soon craved independence.

In 1973, he resigned as president of Slickcraft, and the following year he launched S2 Yachts, the parent company of Tiara Yachts.

“It had very small, humble beginnings,” Thomas Slikkers said. “But within a short period of time, my dad was able to convince people that we’ve got a great product here.”

Today, the private, family-owned company has grown substantially.

Inside its headquarters, 725 E. 40th St., 600 employees design, build and sell yachts. The company’s boats, the least expensive of which retails for more than $500,000, are sold to customers throughout the U.S. as well as Central America, South America, the Caribbean, Italy and elsewhere. Its biggest markets are the U.S. and portions of Latin America.

“Wherever there’s big blue water, that’s usually a good market for us,” said Slikkers, who grew up with the business but officially joined Tiara Yachts in 1982 as an accounting clerk.

The EX-60, which has been in the works for 1 ½ years, is still under development, but the prototype is slated to be complete by mid-August and available to customers later this year. The company has a focus on luxury, and high-end features that create a comfortable, quiet experience for customers.

“We want you to enjoy nature, and enjoy the sounds of nature — not the sounds of our diesel engines,” said Andrew Bartlett, Tiara’s director of design.

Walking through the company’s cavernous factory, where about 400 workers create the yachts, Slikkers describes the craftsmanship that Tiara prides itself upon. Nearly everything on each yacht, from its furniture to its kitchen cabinets, are made in house. Engines that power Tiara’s boats are made by outside companies, such as Volvo Penta and Mercury.

Workers at Tiara can produce about one boat a day, Slikkers said.

On a recent afternoon, as a worker inside the factory inspected a 43-foot LS yacht, Slikkers said his company’s production line is not unlike an automotive assembly line. The process starts with the hull, the body of the boat, and about halfway through the deck is added. Later, chairs, furniture, paneling and interior fixtures are installed.

Finally, the vessel is painted, and put on a truck for delivery, he said.

“It hasn’t been painted yet,” Slikkers said, as he pointed to the 43-foot LS yacht. “So, it’s not as pretty as it’s going to be.”

Tiara Yachts in Holland

Tiara Yachts, located at 725 E. 40th St. in Holland, on Thursday, March 10, 2022. (Cory Morse | MLive.com)

While Tiara has evolved, adding new models, production techniques and automation, the company has stayed true to its roots as a family-owned company, Slikkers said. Walk inside Tiara Yachts, and you might bump into one of his six family members who work there.

His brother David serves as director of government relations, while his brother Bob is senior vice president of operations. His son Alex is a sales and marketing specialist, and two of his nephews, Tim and Kelly, also call Tiara yachts home. Kelly’s wife, Tiffany, has joined the family business too. She works in human resources.

That level of family involvement creates a bond that isn’t present in every business, said Slikkers, whose father, Leon, retired from Tiara in September.

“We aren’t trying to make sure that we’ve got a golden parachute tucked in the back corner in case we ever need to jettison at the first sign of trouble,” he said. “We’re the guys that are still driving the ship when she’s taking on water.”

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Tiara 60 EX yacht tour: On board this brand new $3.7m flagship cruiser

  • Miami Boat Show 2024: Everything you need to know
  • Palm Beach Boat Show 2023: Everything you need to know
  • Top stories

Reporting from the 2023 Palm Beach Boat Show, Elliott Maurice takes us on a full tour of the Tiara EX 60...

Michigan-based Tiara Yachts’ classy new Tiara EX 60 flagship was one of the showstoppers at this year’s Palm Beach and Miami Boat Shows . No question. With this gleaming hull No. 1 recently fresh out of the factory, you might have expected Tiara to wrap it in cotton wool and truck it, very carefully, the 1,424 miles from company HQ to Miami.

That would have been way too easy. Instead, Tiara decided to give its gleaming new 60-footer a proper shake-down cruise. It took it on a near 2,000-mile adventure across Lake Michigan to Chicago, down the muddy Mississippi to the Gulf of Mexico, across Lake Okeechobee and down to Miami. Most of it at full throttle.

A perfect test then for Tiara’s biggest, most-luxurious, and at $3.7 million, the most expensive model to date.

The EX 60’s styling is from the drawing board of Tiara’s long-serving design director, Andrew Bartlett who seemingly focused on a classic, elegant look rather than breaking any design rules. You won’t find any funky Pardo -style plumb bows and vertical windshields here.

The real focus though is on outdoor space, with an oversize, two-level aft cockpit with adaptable seating, plus power-lowering side terraces that expand the area from 16ft 11in to an impressive 20ft 6in.

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Grand Banks 60 Skylounge yacht tour: A generous slice of Americana

And the full aft width of the saloon is made up of a three-part glass folding door and power-operated window by the galley that opens-up the entire saloon to the back deck. Below decks you’ll find three cabins and two heads with a roomy midships owner’s cabin , big forward VIP and a twin-berth guest cabin.

Power-wise, the Tiara EX 60 comes with1350 Volvo D13s with shafts driving IPS pods which deliver a 40-knot top speed. Perfect then for the EX 60’s planned 2,000-mile post- Palm Beach Boat Show cruise back to Michigan. Though this time it’ll be up the East Coast.

Tiara EX 60 specification

LOA: 60ft 3in (18.3m) Beam: 16ft 11in (5.2m) Engines: 2 x Volvo 1350 D13 Top speed: 40 knots Starting price: $3.7 million

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Tiara Yachts

By Jeff Hemmel | March 2023

Learn more about Tiara Yachts by viewing our extensive collection of boat tests, reviews and other related content. Boating-exclusive content is produced by expert, longtime boating enthusiasts with extensive knowledge of the boating industry. Whether you’re looking to buy, sell or just research the brand, our content is here to help.

This page was written by Boating Magazine’s expert editorial staff and reviewed by the Tiara Yachts ‘ marketing team for accuracy. Content will be updated as new boats and company updates are released.

Tiara Yachts 48 LE

Tiara Yachts traces its heritage back to 1946 , when founder Leon Slikkers began his boat-building career at Chris-Craft. Within 10 years he would go on to form his own brand, SlickCraft, embrace fiberglass hull construction and ultimately found S2 Yachts with sons David and Robert in 1974. Initially a builder of sailboats, S2 launched the Tiara powerboat line in 1976 that would ultimately become today’s Tiara Yachts brand. Handcrafted luxury models with virtually all components built in-house in Holland, Michigan , Tiara now produces 9 different models from 34’ to 60’. These include the EX series, powered by Volvo Penta’s Inboard Performance System (IPS) pod drives, and the LS, LX and LE models powered by Mercury Verado outboards.

On this page:

Quick overview.

  • Types of Boats
  • Boat Tests & Reviews

Tiara produces five upscale model series, including inboard vessels from 39 to 60 feet in the Coupe and EX lines. Outboard powered models range from 34 to 48 feet in three distinct series: Luxury Sport (LS) , Luxury Crossover (LX) , and Luxury Express (LE) .

Boat Types Yacht, Inboard Cruiser, Dayboat, Express Cruiser
Hull Types Fiberglass V-hull
Average Length/Size Coupe inboard cruisers in 40’, 45’ and 50’ lengths; LS outboard-powered dayboats in 35’, 38’, 43’ and 48’ lengths; 35’ LX dual-console dayboat; 43’ and 48’ LE express cruisers; and the 54’ and 60’ EX inboard-powered yachts
Fuel Types Gasoline, Diesel
Cost of New Boats Priced near the top of the market compared to other similar boats
Cost of Used Boats Priced near the top of the market compared to other similar boats
Activity/Usage Types Recreational cruising, offshore cruising, multi-day trips, overnighting, entertaining, fishing, watersports

Types of Tiara Yachts

Tiara builds a five-series line of both inboard and outboard-powered boats, divided into Coupe inboard-powered sedan cruisers in 39’, 44’ and 49’ lengths; LS outboard-powered, center-console dayboats in 34’, 38’, 43’ and 48’ lengths; a 34’ LX dual-console bowrider ; 43’ and 48’ LE express cruisers ; and the 54′ and 60’ EX inboard-powered yachts .

  • A trio of models in the 39’ – 49’ range, the inboard-powered Coupe series boasts classic styling and includes the 41’ C39 , 45’ C44 and 50’ C49 .
  • Open aft cockpits offer breezy passenger seating in Ultraleather® lounges.
  • Glass-enclosed salons featured well-appointed galleys and starboard helm station powered by the latest in Volvo Penta® and Garmin® technologies .
  • Overnight accommodations below include up to two staterooms and mid-cabin .
  • Each model features at least one head compartment with a separate shower .
  • Ideal for cruising, overnighting , and entertaining .

The EX Series embodies flexible luxury and endless adventure. This series combines elements from Tiara’s latest outboard models to put a focus on maximizing exterior enjoyment, while providing all the lavish comforts required for an extended stay that are synonymous with their inboard heritage.

A variety of aft cockpit layouts allow owners to emphasize their choice of cruising comfort, dining or fishing amenities.

  • At 60’, the EX 60 is Tiara’s largest-ever model.
  • The large, glass-doored main salon features a full galley and entertainment area .
  • Below deck a trio of staterooms and two full-size heads can accommodate up to six adults.
  • The aft sides of the boat also open on both port and starboard side to expand the deck area, give the cockpit an open feel and allow access to the surrounding waters.
  • Ideal for cruising, overnighting, entertaining .
  • Outboard-powered dayboats with a centerline helm, the LS Series — including the 34LS , 38LS , 43LS and 48LS — are great for entertaining a crowd or overnighting for couples or small families.
  • Walkaround access is provided to large, open bows with wraparound seating .
  • Galleys allow for food and drink prep.
  • Aft cockpit layouts provide social seating arrangements that can transform for cruising and entertaining, watersports or fishing.
  • Glass windshields are integrated into the hardtops.
  • Below deck, depending on size accommodations include a forward berth with a private head to a pair of staterooms with separate head and shower compartments.
  • Ideal for cruising, entertaining, watersports, and fishing .
  • A single 34′ model with twin outboard power, Tiara defines the 34LX as a luxury crossover .
  • A spacious, bow-cockpit social zone is accessed via a centerline walk-thru between the LX’s dual consoles .
  • The spanning windshield is integrated into a hardtop with a manual sunroof .
  • The cockpit offers socially laid-out seating for a crew , including transformational seats that switch from forward focus underway to aft-facing recliners or sunpads.
  • An outdoor galley with sink and refrigerator and port-console head compartment round out the amenities.
  • Ideal for day cruising, watersports, entertaining , hanging out at the sandbar and casual fishing.
  • Two models — the 43LE and 48LE — make up Tiara’s LE series.
  • Luxury-minded, outboard-powered express cruisers , models feature a recessed chaise lounge/sunpad on the bow deck, fully equipped galley in the enclosed salon, rotating aft lounge module with buffet and electric grill and fold-down portside terrace.
  • Below-deck accommodations include forward and mid-cabin berths with enclosed head and separate shower compartment.
  • Ideal for cruising, multi-night onboard stays, entertaining.
  • Fish equipment options available.

Boat Tests & Reviews

As the most trusted source of boating information on the internet, Boating Magazine has produced in-depth reviews of over 10 Tiara Yachts . These tests are conducted by an expert staff made up of true boating enthusiasts. Tests and reviews include not only performance testing and passenger amenities, but also dig deep into a boat’s construction, handling, and overall safety .

Tiara Yachts 48 LE cruising

More Tiara Yachts >>

Tiara Yachts Videos

Boating Magazine has produced a variety of reviews of Tiara Yachts. Video adds another element to any boat review, allowing viewers to see and experience a boat’s features firsthand. Video reviews are hosted by Boating’s same expert editorial staff , enthusiastic boaters themselves who know what to look for in a boat…and how it will improve a viewer’s boating experience.

Tiara Yachts Boat Tests

Expanding the Legacy, the Tiara Yachts 48 LS

Expanding the Legacy, the Tiara Yachts 48 LS

Experience the adventure of tiara yachts, tiara yachts 43 le review, tiara yachts 43 ls review, faqs about tiara.

Find the answers to frequently asked questions about Tiara Yachts, including the types of boats Tiara makes, where they’re produced and how to find a Tiara Yachts boat that fits your needs and lifestyle.

Tiara builds two true yachts, the EX 54 and the EX 60 , powered by Volvo Penta’s Inboard Performance System. Outboard-powered choices include the LS dayboat from 34’ – 48’, a 35’ LX dual-console bowrider , 43’ and 48’ LE express cruisers .

Tiara Yachts is headquartered and boats built in Holland, Michigan.

Tiara works closely with two power partners, Volvo Penta and Mercury. Inboard models use Volvo Penta’s Inboard Performance System (IPS) . Tiara’s outboard models use Mercury Verados.

Tiara Yachts provides Limited Warranty coverage on products sold for use by retail customers . It applies to the original purchaser of the boat but can be transferred to subsequent owners. Coverage includes defects in materials and workmanship in the boat and all components and accessories for two years; structural defects in materials and workmanship in hull and deck for a period of five years; blistering due to defects in material and workmanship in the painted surface of the hull bottom for a period of five years, providing that the surface has not been altered in any way (including sanding, sandblasting or application of a coating other than standard antifouling paint). Exceptions apply. 

Tiara Yachts are easy to maintain. Like any boat, basic maintenance, including washing and waxing the fiberglass hull, keeping compartments clean and dry, and cleaning and using protectant on vinyl surfaces will keep any boat looking and performing like new for years to come.

Boats left in the water should have hulls cleaned yearly to remove marine growth; anti-fouling paint on submerged areas of the hull should also be applied.

Follow the manufacturer’s recommended maintenance schedule, including yearly engine service, to ensure reliable, safe operation. Factory-recommended service should be performed at an authorized Tiara Yachts dealer.

All Tiara models are designed with family excursions in mind, with abundant creature comforts and stable, smooth-running hull designs. Depending on model and size, overnight accommodations run from berths for two to full-size cabins, head compartments, showers and galleys perfect for larger groups.

Tiara Yachts are available in the United States, Canada, and multiple international locations. Find your nearest Tiara Yachts dealer here .

How to Care for a Tiara Boat

How to properly flush your boat’s motor.

How to run inboard, outboard and sterndrive engines on land.

How to Maintain a Boat’s Trim-and-Tilt System

How to care for your outboard’s trim-and-tilt system.

Marine Transmission Care Tips

Eight tips to help you properly maintain a marine transmission.

Tools for Drying Your Boat

Easily dry your boat promptly after each wash.

How to Wash a Boat the Right Way

These tips will turn your boating chore into a labor of love.

How to Keep Boat Upholstery Looking New

10 ways to keep marine vinyl upholstery looking like new.

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Tiara Yachts Logo

FL EX IBLE LUXURY. ENDLESS EX PLORATION.

An anthology of our rich history and product portfolio, the EX 60 embodies flexible luxury and endless adventure. Our team of design, engineering and manufacturing experts combined elements from our latest outboard models to put a focus on maximizing exterior enjoyment, while providing all the lavish comforts required for an extended stay that are synonymous with our inboard heritage.

PERFORMANCE

Power to perform.

In longstanding partnership and experience with Volvo Penta, IPS units pair with the latest Volvo technology including Electronic Vessel Control and Interceptor Trim System with Active Ride Control. Engineered to reduce noise and vibration, no detail has been overlooked on the EX 60.

EX 60, Crown Jewel, view of cockpit

VIRTUAL TOUR

Welcome aboard.

Experience luxury amplified and explore the EX 60 from bow to stern with our virtual tour.

INFINITE POSSIBILITIES

Inspired luxury.

A true reflection of each owner and their unique boating lifestyle, the 60 offers customer flexibility alongside elevated luxury. With a variety of different cockpit modules focused on cruising, entertaining or enjoying your favorite water sports to choose from, create an exterior layout entirely and exclusively of your selection.

EX60 Aft Lounge Alfresco Breakfast Bar Module

Media Gallery

EX 60 Exterior | Running

TECHNICAL SPECIFICATIONS

L.o.a w/ intergrated platform.

60'3"

16'11"

HEIGHT: WATERLINE TO STANDARD HARDTOP

12'9"

HEIGHT: WATERLINE TO RADAR MOUNT

14'1"

HEIGHT: WATERLINE TO GARMIN® RADAR

15'6"

HEIGHT: WATERLINE TO ANCHOR/NAVIGATION LIGHT

18'1"

5'1"

FUEL CAPACITY

700 gallons

WATER CAPACITY

150 gallons

HOLDING TANK CAPACITY

Deadrise at transom.

EXTERIOR PLAN VIEW WITH HARD TOP

A PASSION FOR PAINT

Recognizable from a distance, the hallmark of each Tiara Yacht is its iconic hull shape. Your custom selection of hull paint creates the largest visual impact on your vessel, making your boat stand out from every other boat on the water.

Paint Your Tiara

A passion for paint

Request info, connect with us.

To request EX 60 product information & contact your local dealer, please complete the form. Your factory-authorized Tiara Yachts dealer will be in touch with more information.

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NEWS & ARTICLES

EX 60 Exterior | Hull Color: Platinum

Power & Motoryacht: Sea Trial & Review

February 2023

EXPLORE THE TIARA YACHTS LINEUP

EX 54 Running

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  3. Tiara Yachts celebrates 50 years of boat production in Holland

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  6. 48 LS Luxury Yacht

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COMMENTS

  1. Luxury and Performance Yachts

    Tiara Yachts manufactures handcrafted, American-made luxury yachts designed for performance and comfort. Visit Tiara Yachts to learn more and find your local dealer. ... TAKE VIRTUAL TOUR. More News. EXPLORE THE BEAUTIFUL WATERS OF THE FLORIDA KEYS ABOARD THE EX 60. Upcoming Events. Atlantic City In-Water Boat Show.

  2. Events

    Visit Tiara Yachts to find events near you. Models. About Us. Owners. Contact. DEALER LOCATOR DEALER LOCATOR. Models. Upcoming Events. Atlantic City In-Water Boat Show. September 5 - 8, 2024. Newport International Boat Show. September 12 - 15, 2024. 65th Fort Lauderdale International Boat Show. October 30 - November 3, 2024. 725 E 40th Street.

  3. Tiara Yachts

    Tiara Yachts, Holland, Michigan. 135,919 likes · 2,447 talking about this · 1,297 were here. Handcrafted, American-made luxury yachts designed for performance and comfort Tiara Yachts | Holland MI

  4. WiM Western Michigan

    WiM Member = $20. Nonmember = $30. Location: Tiara Yachts. 725 E. 40th Street. Holland, Michigan 49423. Embark with the WiM Western Michigan chapter for a fantastic plant tour at Tiara Yachts and a happy hour afterwards at Big Lake Brewing in beautiful Holland, MI. During the plant tour, participants will experience what it takes to manufacture ...

  5. $3.5M luxury yacht built by West Michigan company like a ...

    The EX 60 is the largest and most expensive boat created by Tiara Yachts, a family-owned company based in Holland. Skip to Article. ... as a worker inside the factory inspected a 43-foot LS yacht ...

  6. Tiara Yachts

    Our team of experts take you through one of our key build processes, the super unit build and installation.Website: http://www.tiarayachts.com Facebook: http...

  7. Tiara Yachts celebrates 50 years of boat production in Holland

    Despite the change in leadership, Tiara Yachts has continued to push. The company launched the EX 60 in 2022 and the all-new EX 54 made its public debut at the 2024 Miami International Boat Show.

  8. Tiara Yachts

    Last summer, Outboard spent time in Holland, Michigan getting a tour of the S2 factory, the Tiara Sport USA 43 LS and diving deeper into the Tiara Yachts and Tiara Sport USA brands. They recently...

  9. Tiara 60 EX yacht tour: On board this brand new $3.7m flagship cruiser

    Reporting from the 2023 Palm Beach Boat Show, Elliott Maurice takes us on a full tour of the Tiara EX 60... Michigan-based Tiara Yachts' classy new Tiara EX 60 flagship was one of the showstoppers at this year's Palm Beach and Miami Boat Shows. No question. With this gleaming hull No. 1 recently fresh out of the factory, you might have ...

  10. Tiara Yachts

    On February 18, 1974, Leon Slikkers founded S2 Yachts, the parent company of what is now known as Tiara Yachts. 50 years later, we celebrate the organization the…

  11. Made In America: The Family-Owned Company That Builds Luxury ...

    Image courtesy Tiara Yachts & Tiara Sport A key challenge for the company is worker skills. "Walking through the plant, you won't see a big difference in how the jobs look versus 15 or 20 ...

  12. Our Story

    It all began when he founded Slick Craft in 1955. In 1974, he went on to establish S2 Yachts, Inc., later known as Tiara Yachts. Since then, the evolution of our designs, technology and manufacturing have evolved with the needs and desires of our customers. For nearly 50 years, Tiara Yachts has been designing and building the finest yachts in ...

  13. Tiara Yachts Tests, Videos and Information

    Initially a builder of sailboats, S2 launched the Tiara powerboat line in 1976 that would ultimately become today's Tiara Yachts brand. Handcrafted luxury models with virtually all components built in-house in Holland, Michigan, Tiara now produces 9 different models from 34' to 60'. These include the EX series, powered by Volvo Penta's ...

  14. Tiara Yachts 48 LS Boat Review

    The Tiara 48 LS a huge bow rider area with an electrically-actuated table that rises from a flush in-floor storage location to a dining position, and also converts to sun pad with the table in mid-position. The boat has different outdoor entertainment zones with separate sound system control allowing for different vibes in the stern versus the ...

  15. C 39 Coupe Tour

    Join us for our newest #TiaraYachts video and complete tour of the C 39 Coupe. With open and airy floor plans that keep galley and cockpit engaged, every...

  16. Tiara Yachts for sale

    How much do Tiara Yachts cost? Tiara Yachts for sale on Boat Trader are listed for a range of prices, valued from $14,737 on the more affordable end all the way up to $3,468,386 for the higher-end boats. Higher performance models now listed have motors up to 2,943 horsepower, while smaller more functional models may have as little as 347 ...

  17. Senator visits Tiara Yachts

    Sen. Gary Peters, D-Mich., toured the Tiara Yachts headquarters in Holland, Mich., to meet the workers and learn about the impact of the company on the local economy, as well as the impact of boating on a state and national level.

  18. Contact Us

    Contact the Customer Service, Sales, Marketing, and Human Relations departments at Tiara Yachts by completing our online contact form or calling (616) 392-7163. Models About Us

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