sell my yacht

How to Sell Your Superyacht

Sell your luxury yacht with the professional yacht brokers at northrop & johnson.

Your yacht is undoubtedly one of your most prized possessions. As such, you want to make sure you get the right buyer at the best price possible in the shortest period of time. Due to our broker’s knowledge, experience and ability to negotiate at the highest level, Northrop & Johnson is the world leader in the sale of luxury yachts over 80 feet (24m). Appointing Northrop & Johnson as your representative will ensure the successful and timely sale of your yacht.

5 Steps of Yacht Sales

Choosing A Yacht Broker

Once you have decided to sell your yacht, the first step is to appoint a yacht broker, or central agent. A good yacht broker will have detailed knowledge of the market, be abreast of market performance and be able to provide accurate reports. They will have access to an extensive database of brokers worldwide to whom they will present your yacht as well as support from a strong marketing team to help increase the yacht’s profile. Throughout the sales period, your broker will be on hand to provide the vital link between you, the captain and potential buyers, managing all the details, including engaging and qualifying prospective buyers, viewings, price negotiations, sea trials, surveys and contracts.

Yacht Valuation

Any client selling a yacht obviously wants to receive the maximum price. Northrop & Johnson’s team of professional brokers are highly experienced in the sale and purchase market and will undertake a thorough evaluation of your yacht before advising on the asking price and pricing strategy. With their expertise, combined with the vast experience of more than 40 brokers around the world, plus our database of thousands of sold yachts, your broker can accurately advise you on a realistic asking price based on market conditions.

A Northrop & Johnson broker will not just tell you what you want to hear, overvaluing your yacht and then recommending price reduction after price reduction. Some seemingly similar yachts to your own may have considerably different values and sales potential, but remember every yacht is unique and has its own unique selling points. While the price has to be right, Northrop & Johnson is focused on extracting the strongest possible features and conveying them against a price that maximizes your yacht’s value.

Industry Promotion

Once appointed as your representative, your Northrop & Johnson broker will make sure that your yacht is marketed efficiently with accurate information and the best marketing materials. They will prepare a detailed and informative package on your yacht, based on personal visits and information obtained from the captain and crew. This package will highlight all aspects of the yacht’s equipment and performance, highlighting the market niche for your yacht. Your broker will then contact potential buyers from our extensive database of previous owners and buyers, as well as current owners and clients who are looking to buy. They also will circulate the yacht’s details to their brokerage contacts worldwide.

Marketing Your Yacht

Northrop & Johnson engages in both traditional marketing activities and innovative digital campaigns to ensure your yacht is marketing effectively. From extensive advertising in yachting and lifestyle media, and our own in-house publications, including Navigator and Embark, to maximum exposure on our website, our pioneering marketing approach has positioned us at the forefront of the yachting market. Working closely with SEO agencies, your yacht will gain maximum exposure to anyone looking to purchase a luxury superyacht.

Your broker will be on hand to assist with coordinating events such as boat shows, open houses and non-industry luxury events. Northrop & Johnson also work with strategic partners around the world to promote your yacht to targeted audiences.

Negotiation & Competition

Once a buyer is found, your broker will guide you through the negotiation phase, ensuring that all documentation is up to date before finalizing the purchase agreement, sea trial and final paperwork. Northrop & Johnson’s brokers have an unrivaled reputation for honest dealing and have proved themselves time and time again with their abilities to negotiate at the highest levels. Our impressive record is a testament to our steadfast promise to deliver the best, assuring results for you when selling your yacht.

Yacht Sales News

How Can We Help?

We look forward to providing you with extraordinary yachting opportunities.

Record-breaking Brokerage

Let our sales record speak for itself and discover what our expert sales team can do for you

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© 2024 Northrop & Johnson

Why choose Burgess to sell your yacht?

• Sell a yacht

Discover the Burgess difference

Burgess is a globally renowned leader in the yachting market. We pride ourselves on achieving the best results in everything that we do. When it comes to superyacht sales this equates to on-point marketing and identifying qualified buyers. While synonymous with superyachts, our dynamic sales programme has enabled us to market and sell consistently some of the largest yachts in the world to luxury yachts under 40m (130ft). Speak to our expert team today.

A global player in an international market place

It takes an extensive network and accurate market intelligence to secure the best results in the global yachting market, which is why appointing us as exclusive agents is a wise decision if you want to maximise your opportunities and achieve successful yacht sales.

Highly experienced brokers with your needs in mind

Our dynamic team of international brokers have the confidence of the entire superyacht market, an assurance that is founded upon and intrinsically linked to the trust of individual clients. Balancing the realism of the market and client discretion is where we excel.

The most dynamic and successful sales programme

We consistently sell the most impressive superyachts on the market, dominating yacht sales in the UK and further afield. In-depth market knowledge, honest and transparent advice and unparalleled teamwork all contribute to optimising a successful and timely sale.

• Sold yachts

CONFIDENTIAL

• Length: 100m (328.1ft)
• Built: 2018
• Northern Europe

• Length: 74m (242.8ft)
• Built: 2017
• CRN Ancona, Italy

• Amels, The Netherlands

• Length: 71.7m (235.2ft)
• Built: 2006
• Alstom Leroux, France

MAGNA GRECIA

• Length: 63.8m (209.3ft)
• Built: 1986
• Elsflether Werft, Germany

• Length: 62.3m (204.4ft)
• Built: 2000
• Feadship, Royal Van Lent, The Netherlands

FLEXPLORER 165 (02)

• Length: 49.9m (163.7ft)
• Built: 2027
• Cantiere delle Marche, Italy

NEW BUILD BENETTI 44M

• Length: 44.1m (144.7ft)
• Built: 2025
• Benetti, Italy

LADY GOODGIRL

• Length: 42.8m (140.4ft)
• Built: 1964
• Hall Russell and Co., United Kingdom
• Length: 40m (131.2ft)
• Built: 2026
• Southern Europe

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