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THE TRUTH ABOUT YACHT WEEK | 6 Things To Know Before You Go

Last summer, my friend and I spent a week exploring Croatia, Slovenia and Montenegro then met up with Kiersten ‘The Blonde Abroad’ and the rest of our all-girls crew for a week of sailing in Greece with The Yacht Week . As a whole, I loved the experience, but there were several things I wish I would have know prior to booking the trip that would have allowed me to enjoy it to the fullest. So here are 6 things you should know before you go on Yacht Week.

Yacht-Week-Vanessa-Rivers

1) The Yacht Week will be more expensive than you think!

I budgeted around $75 a day for food and drinks for our seven day trip and quickly realized that that was not going to be enough. Upon arriving, we were told we needed to go shopping for costumes for the sailing competition and parties. Next, we had to put money in for the “Kitty Fund,” which is food and drinks for the boat for the week. We also had to pitch in money to tip our skipper and pay for gas for the boat. At the parties you usually get 1 or 2 free drinks with your wristband, but after, that you pay for your drinks. So it can get expensive, especially if you want to splurge on bottle service. It’s nice to have a heads up on all this so you can budget accordingly. Bottom line: if you plan to drink and eat out and don’t want to worry about running out of money, you should plan to spend around $130 USD/day. Here’s a quick budget breakdown…

$150 Kitty $50 Costumes $525 ($75/Day Restaurants + Drinks x 7 Days) $100 Gas/Tip for Skipper $100 Bottle Service _______ $925 TOTAL

yacht-week

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2) The Yacht Week is more about partying and less about sailing

Yes, you will sail from island to island (my favorite part of the trip!), but the main focus of Yacht Week is the parties they throw. There is a big welcome party the night you arrive, and for the rest of the trip, there are day parties and night parties every single day. I didn’t fully understand this coming into the trip so I wasn’t in the right frame of mind, but once I realized the basic agenda was sailing from party to party, I was able to just go with the flow and also plan some other stuff I wanted to do, without feeling like I was going to miss out.

With that said, I highly recommend skipping one or two of the day parties and exploring instead. On the Greece Route , forget the day party at Love Bay Beach (it’s a dirt beach and not that pretty) and check out Poros! There is a lot to see and you only get one night there, so skip the day party and wander around this cute little town. Also, Hydra Island ( my favorite stop on the Greece Route ) is another must see! Definitely ditch the day party and spend your time exploring this magical place. There are so many gorgeous spots to take photos on both islands.

Yacht-Week-Floaties

3) Unless you splurge on a bigger, nicer sailboat, you will not be able to use the toilet onboard for #2!

You can go pee on all the sailboats, but you can’t flush toilet paper down the toilets, and on many of them, you cannot go #2. I am sorry. I know this is a disgusting topic, but it is even more disgusting and horrifying to find yourself on a boat, sailing for hours or docked somewhere overnight, and realize there is nowhere that you can go to the bathroom. My friend Misha and I stayed at several hotels along the way because neither of us wanted to handle not having proper use of a toilet for days on end, but many girls were not as lucky, and there are some very embarrassing stories that I will not repeat here. Had we known about the bathroom situation prior, we would have splurged on a bigger sailboat that could accommodate people using the toilet. So make sure you look into this before you book your boat!

yacht-week-greece-sailing

4) Your boat will get dirty real quick!

We had an all-girls crew and our cabin still got crazy dirty every day. Make a pact to all help clean. If everyone pitches in, it takes just a few minutes a day to keep your boat clean. Stay on top of dishes. Do them right after you are done eating, and try to keep all your personal stuff in your own cabin. The last thing you want is to spend a week in a tiny cramped, filthy space. This is the real Yacht Week v. your Instagram Yacht Week…

yacht-week-dirty-boats

5) There is no air conditioning on the smaller sailboats

This is really not a big deal but when it’s very hot, it is hard to sleep in the cabins. I recommend bringing a yoga mat or buying one the first night you are there, so you can lay it out and sleep on the deck of the boat at night. And if you do choose to sleep on the deck, make sure someone sleeps next to you. A lot of people will be walking to and from the boats at all hours of the night, so it is safer to use the buddy system, especially for girls.

yacht-week-Vanessa-Rivers

6) You will have the time of your life!

Just go!   If you can’t find a friend to go with you, just go on your own. Every single girl on our boat was amazing and our skipper,  Gregor , was one of the kindest and most responsible guys I have ever met! I had the time of my life and I can’t wait to go on another Yacht Week trip, especially now that I know what to expect. It is nothing like the real world and it will be an amazing experience!

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Do you have you been on Yacht Week? Please share your stories, tips, and questions in the comments below! 

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6 Things To Know Before You Go On The Yacht Week

Vanessa Rivers

Hi! I’m Vanessa Rivers, a California surfer girl living in Malibu after seven years in London. I started Glitter&Mud to share my adventures around the world to help my readers make the most of their travels. I am a Founder of the popular travel community We Are Travel Girls and a proud mom to a little travel girl named Sadie. I hope my stories inspire you to travel more, see the beauty in the world around you, laugh more, love more and believe that anything is possible! EXPLORE. DREAM. DISCOVER. BELIEVE. LOVE.

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46 Comments

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Great article Vanessa! I have been on Yacht Week a couple of times now, its super fun, but its definitely good for newbies to Yacht Week to hear how to prepare to make sure they really enjoy it! Completely agree on splurging on a bigger better boat, we went for a much larger yacht for BVI than we had in Croatia and it made such a difference! (Having a stand up cubicle shower next to my cabin was a treat!!) Thanks for sharing your tips! You girls and the bikinis are really cute too!! xoxo

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Done yacht week three times – great experience. But as you said its about party. Now moved on to Sailing Nations which focuses more on sailing and has super interesting sailing destinations.

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Hi Bob! Thanks for sharing! I will have to check out Sailing Nations. Sounds very cool! I love being out on the water. Sailing makes you feel so free!

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I’ll be leaving in a few weeks. Wondering what the currency will be like and how much to exchange. Did you use Euros? Or Kuna?

Hi Liz! Greece is on the EURO. Are you coming from the US? Right now 1 USD = .90 EURO – Enjoy your trip! X

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Croatia is on the Kuna.

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Great article ! really helpful for rookie yacht weeks . I will leave in a few weeks for the Italy route. Do the budget shown here applies for italy as well?

Hi Gil! I haven’t bee on the Italy route yet but the activities and cost will probably be similar. Have fun!!!

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What currency is your estimated cost list in? Thanks so much!

Hi Eloise! It is in USD! X

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Hello Vanessa. I’ve got a group of 4-6 guys who want to go to Croatia next June and definitely want a higher end boat. I assume we should be able to set this up as their must be others who are willing to spend more to get more. A couple of questions; are all boats single sex boats? Would it be wise to get a few hotels at some of the ports/stops? How about paying for a single cabin? Basically I’m trying to gather as much information as possible before booking starts in a couple of weeks. Thank you, Chip

Hi Chip! If you just want the boat to be your 6 friends I am sure you can find a high-end boat that will work for you (you’ll just need to pay more for a nicer boat) but generally Yacht Week wants there to be at least 50% girls on the boat. So there are all girl boats and mixed male/female boats but rarely all male boats. However I am sure it is possible to have an all male boat. I would contact Yacht Week directly to ask about this: [email protected] | As far as hotels, if you get a nice boat with proper bathrooms you won’t need to rent hotel rooms. I would recommend putting the money you would spend on hotels rooms towards getting a nicer boat with nice, proper bathrooms. Have a blast on your trip! X

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Hi Vanessa, excellent piece of work! I wanted to ask you few things because i’m planning to go with some friends of mine from Argentina. If you can answer, that will be appreciated. 1. I read that a Hostess is really helpfull. But, the captain that is not included, is 100% neccesary? 2. How much is the bottle service approximately? 3. How much did you spend, between food, drinks, extras and yatch during the entire week? 4. It’s recommended to make a reservation just for me and my friend, and then the company join us with another group for the 50% rate of men?

Hi Juan! Thanks for your questions! 1) You don’t need a hostess but I am sure it would be nice to have one. You absolutely need a captain or a skipper to sail the boat. 2) Bottle service prices vary depending on where you go. We did the Greece route and I think our bottle service was about 150 EURO for 1 bottle but again this varies. 3) In my post you will see the price breakdown. It was approx $925 USD for the week for my trip. 4) Yes, I would book spots for you and your friend and the rest of the boat will be filled with a mix of males and females for a 50% female/male ratio.

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Your review was so helpful! We just booked a yacht for Greece!! Cannot wait!

Hi Sharita! I’m glad my post was helpful! Have a blast in Greece!!! X

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Hi Vanessa. Thanks for your blog post # 1 was most important for me as I definitely wanted to know how much additional cost I would be spending. I typically budget $100 per day for trips. Great blog post in general. I will be sharing this with my crew.

Thank you Orane! Glad you found the post useful! And thanks so much for sharing it. If you or your friends have any questions about The Yacht Week you are welcome to post them in the comments section here and I will try to get back to you as soon as possible. X

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Hi! When I think of yacht week, I want those typical parties where the boats link together in the ocean and create a mini village to mingle for the day. I’ve only heard of this on Croatia routes. Does this happen for Greece at all?

Also what’s the age range like?

Hi Arly! This does happen on the Greece route, and I think all of the routes! The age range is typically a majority of people in their early to late twenties, with some people a little younger and some people in their early to mid thirties. Most people you will be in there twenties. I think I was twenty-nine when I went, which is on the older side! Have a blast!

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Hi Vanessa! Great article. My best friend and I plan on doing Croatia this summer! The $130/day you estimated, does that include the port fees and electric fees at each port? Thanks!

Hi Lindsey – thanks for reaching out. I don’t remember specific cost for port fees or any electric fees but I know our Kitty Fund that everyone pitched money into at the start of the trip cover all the boat related costs on the trip, so yes, all your boat fees are included in the $130/day! X

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Hey Lindsey, are you and your friend booking your own yatch? We’re looking for two girls to join our crew for week 25.

Question: the catamarans seem a lot more stable (and thus probably a better place to gather people for the party) whereas the Beneteau Oceanis 60 is just a sexy beast. We want to make sure we can have people over at our boat to party (and that it is stable enough for it). Which one do you think is the way to go (from your observations)?

Hi Kay – I am not a boat expert but I think any sailboat would be fine to have people on to “party” as long as you don’t go over the max weight limit for the boat. The skipper will let you know how many extra people you can have. X

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Have you reviewed or compared the two routes? I can’t decide between Croatia and Greece. I have visited both and loved them both for different reasons. But, I am so torn between the two routes.

Hi Jami! I have been to both Croatia and Greece but I have only done Yacht Week Greece. I can personally say YW Greece was amazing but don’t have any experience with the Croatia route. However I am sure it is amazing too! My friend Kirsten – The Blonde Abroad – has done both and she gives a good review here: http://theblondeabroad.com/2014/11/03/best-route-yacht-week/

Hope this is helpful!

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Hello Hello, may I ask what marina did you leave from and did you happen to see any yacht week prop stores near the marina are on your route? Someplace to buy floaties, temporary tattoos, UV body paint, and the like. We’re trying to maximize our carry on space by strategizing what we can buy in Athens.

Hi Lynette! I took this trip a few years ago so sorry I do not remember the name of the marina but I remember stores for everything we wanted to buy were within walking distance of our boat including a place to buy floaties, body paint and costumes etc! So unless there is something specific you want you can just go buy stuff with your boat crew when you arrive! 😉

Where do the floaties go after Yacht week? I leave in about 3 weeks and am purchasing floaties now. But every photo I see everyone is on a floatie. Would it make sense to just buy some off of them instead of lugging them half way accross the planet in a carry-on? Or is somewhere in Split just the location of the worlds largest floatie graveyard

Hi Jason! On the Greece route there was a store right in the harbor where we bought floaties the day before we set sail. I don’t know what people do with their floaties after yacht week. Mine got holes along the way and deflated so I threw them away but I would have given them to someone if they made it to the end! You can probably just wait and buy them when you get there. Maybe buy one floatie before and then get the rest when you arrive that way you know you at least have one!

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Vanessa, Great article. I’m planning on doing this with a few friends. I noticed that you kept bringing up bottle service as being expensive. What if we ended up buying a lot of supplies (booze included) before getting on the boat. Would that be an issue? Maybe you pointed this out already and I stupidly missed it. Thanks.

Hi Allen! Thanks for your comment! I just mentioned that if you want to splurge on bottle service it is expensive and can add up quickly. You can also of course buy supplies and just drink on the boat and not spend money when you go out to the parties but you can’t bring alcohol with you the clubs obviously, so if you want to drink while there you will need to factor in the extra cost of drinks. TYW gives you a wrist band that usually gives you at least 2 free drinks at each party but you have to buy your own drinks after that so just be sure to factor in the cost if you plan to drink when going out!

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Great read, very helpful! I noticed you mentioned 100$ for tip/gas (how many people were on the boat total?) Just trying to get a rough estimate on how much we should tip our skipper, including myself, we have 7 people.

Hi Jade! We had a crew of 8 girls. I think the amount you tip should depend more on how good your skipper is/ how much he does and how much your sailboat cost to rent. We had a small, cheaper boat but our skipper was really awesome so we wanted to tip him well. He went above and beyond to make sure we were all safe, happy and having fun! Hope this helps. Please don’t hesitate to reach out if you have more questions! Have fun!

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Is there a farewell party Friday night on the Greece route?

Hi Alyssa – Thanks for your comment. I don’t remember there being a farewell party on Friday night! X

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Thanks for the help! Does anyone have any recommendations for other cities/countries to visit before/after Croatia yacht week? Trying to book a 2-week trip overall, and there are so many options! Would love help narrowing it down! 🙂

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Hey Vanessa, There are 8 of us girls looking into booking this summer, Greece or Montenegro route but we are concerned about the age range. We are between 30-35…what was the age range like? Also, we were debating on if we book in pairs (cabins) and be on separate boats or if we book our own, what are your thoughts?

Hi Kelsy! Thanks for your comment! Most people are in their 20s on yacht week but there are lots of people in their 30s too so you girls won’t feel out of place. I would try to rent your own boat all together. It will be easier if you are all together otherwise you will spend most of the trip just trying to meet up. Yacht week is about relaxing and having fun so you don’t want to work about stuff like that on your trip. You will also have plenty of time to mix and mingle with other people at the parties and when you are docked together or anchored during the day together! Hope you ladies have a blast! If any of you want to write a guest post about what it is like to do yacht week in your 30s I would LOVE to publish your story here! X, Vanessa

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how much was it for each bottle for bottle service? would it be liter bottles or standard US 750ml bottles?

Hi! Bottle service in Greece when I went was around 150-200 EURO for US 750ml bottles. Cheers!

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Is there a ‘best’ month to do yacht week? My friends and I don’t want to do the Ultra music festival. Curious if July or August is better. Thanks!

Hi Kelly! I don’t think there is really a best month but you might find cheaper flights and the places you go to might be a little less crowded in August. June and July are peak high season so best to try to avoid touristy spots during those months if you can.

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Do you remember how much of your budget you were able to pay for with credit card, or how much of it had to be paid for with cash? I want to avoid converting too much of my money into cash euros for the Greece trip.

Hi Kurt! I paid for my spot on our boat with my credit card online prior to the trip. Everything else I paid for in cash. It is much easier if you have cash on hand to pay for meals and drinks etc. If you get bottle service at a bar you will be able to pay with a card but a drink here or there and meals where you are in a group it is much easier to each just throw in some cash. I would suggest taking maybe $300 out before you start the trip then getting more at one of your stops along the way that way just to be safe. I did not have anything stolen from me on the trip but it is always a risk if you have too much cash with you. Have fun! X, Vanessa

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EUROPE , GREECE , SAILING · March 23, 2018 Last Updated on July 22, 2024

8 THINGS YOU SHOULD KNOW BEFORE YOU GO ON THE YACHT WEEK

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Have you heard of The Yacht Week ? If not then let me introduce you to what could be the best week of your life. Back in 2014 I spent a week sailing around Greece on an all girls Yacht Week boat. We had an incredible time but there were some things I wish I would have known before the trip that could have made it even better. So here are eight things you should know before you go on The Yacht Week!

1) THE YACHT WEEK COULD BE THE BEST WEEK OF YOUR LIFE – JUST GO!

As you can see from the video above The Yacht Week looks like a lot of fun, and it is! This video is of The Yacht Week Greece trip I was on featuring some clips of our boat. I booked with one of my friends and prior to the tip I hadn’t met any of the other girls who were going to be on our sailboat. All the girls turned out to be awesome and we all made fast friends.

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If you can’t get a group of friends together to book your own sailboat don’t let that stop you from going on The Yacht Week. Just find one friend to go with you and book a two-person cabin! You’ll make new friends, and have the time of your life, especially after reading all my tips so you’ll know what to expect.

2) THE YACHT WEEK IS MORE ABOUT PARTYING THAN SAILING

The Yacht Week is basically one big floating festival! If you want to have a serious week of peaceful sailing then The Yacht Week is probably not for you. You will sail from location to location but you’ll spend a lot more time partying than sailing on most of The Yacht Week routes. You need to be in the right frame of mind for this prior to the trip. So if you plan on going on The Yacht Week put your party hat on and be ready to have some fun!

3) CHOOSE YOUR YACHT WEEK ROUTE BASED ON PACE

You’ll likely look at The Yacht Week website and see a destination you want to go to and decide this is the route you want to take. I advise against this. In order to have the best time possible book a route based on the pace you want to go at.

Since I went on The Yacht Week they have added several new routes including an Italy route which they are marketing as slower paced for “sophisticated sailors and the food fanatics.” I have only been on the Greece route so I can’t vouch for this claim but if you want to do less partying, and more sailing and exploring, booking the Italy route seems like the way to go.

The Greece route I went on is labeled at a mid paced route. I love music and parties but I personally would have preferred more sailing and sight-seeing. Based on my experience, I would describe the mid paced Yacht Week routes (Greece, Montenegro and BVIs) as party routes and the fast paced routes (Croatia and Croatia Ultra) as ultra party routes.

4) SKIP SOME OF THE DAY PARTIES & EXPLORE

As I said above The Yacht Week, overall, is more about partying than anything else but you are visiting amazing places on all of their routes so I suggest skipping some of the parties and exploring your surroundings. On the Greece route there was a day party and a night party at each stop. When we docked at Hydra Island , my friend and I skipped the day party and explored the island which turned out to be one of my favorite days on the trip! There are plenty of parties so don’t worry about skipping some of them and opting to take in some sights and local culture instead.

5) SPLURGE ON A PREMIUM SAILBOAT

This is a gross topic but I have to bring it up because I would never want anyone to be in the same situation the girls on my boat were on. Our Yacht Week boat was a cheaper, economy sailboat and it was not equipped for us to be able to do anything besides pee in the toilets. That’s right, we did not have proper use of toilets on our boat for an entire week! Because of this my friend and I ended up renting several hotel rooms during Yacht Week (read Nikki Beach Porto Heli and Hotel Miranda Hydra Island ) just so we could have use of a toilet and shower.

So what is the moral of this story? Don’t go for the cheapest boat you can find. There are now four types of yachts you can book with The Yacht Week – Economy, Standard, Premium and Premium Plus. Spend the extra money to book a premium sailboat, and check that you’ll have unrestricted use of the toilet onboard before you book.

6) THE YACHT WEEK IS MORE EXPENSIVE THAN YOU THINK

I budgeted around $75 a day for food, drinks and extras for our seven-day trip and quickly realized this was not going to be enough. Upon arrival we were told we needed to go shopping for costumes for the sailing competition and parties. Next, we had to put money in for the “Kitty Fund,” which is food and drinks for the boat for the week. We also had to pitch in money to tip our skipper and pay for gas for the boat.

At The Yacht Week parties you usually get one or two free drinks with your wristband, but after, that you have to pay for your drinks. Drinking every day can get expensive, especially if you want to splurge on bottle service. If you plan to drink and eat out and don’t want to worry about running out of money, you should plan to spend around $130 USD/day.

$150 Kitty $50 Costumes $525 ($75/Day Restaurants + Cocktails x 7 Days) $100 Gas/Tip for Skipper $100 Bottle Service _______ $925 TOTAL

7) YOUR SAILBOAT WILL GET DIRTY REALLY QUICKLY

We had an all-girls crew and our sailboat still got very dirty every day. In order to keep your boat from becoming filthy get everyone on your boat to agree from the start to all help clean. If everyone pitches in, it takes less than 20 minutes a day to keep your boat clean. Do your dishes right after you are done eating, and keep all your personal stuff in your own cabin. No one wants to spend a week in a tiny cramped, dirty space. This is the real Yacht Week v. your Instagram Yacht Week…

8) CHOOSE WHO YOU BOOK WITH WISELY

The last thing you want to do is go on what could be the week of your life with someone who can’t go with the flow, relax and enjoy an adventure. If you’re booking a two-person cabin with a friend make sure you are on the same page about what type of trip you both want to have.

If you can’t wait to get to The Yacht Week and party all week and your friend is looking for a peaceful, relaxing week of sailing and sightseeing it is not going to work. If your friend wants to do a luxury sailing trip but you want to book an economy sailboat to save money it is not going to work. This seems pretty obvious but I saw both of these scenarios happen and it is a buzz kill for everyone. Make sure you are on the same page with whoever you book The Yacht Week with, wether you are booking a two-person cabin or an entire sailboat.

Have you been on The Yacht Week? If you have any additional tips for our readers or questions for me please leave these in the comments below.

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May 4, 2018 at 2:53 am

Hi, where did you get your bikinis? I love them! Thanks!

James Methew says

August 28, 2018 at 6:02 am

Great Blog! Yacht Charting is considered the best way of spending your holidays and is an interesting activity to include in your traveling.

May 5, 2019 at 5:30 pm

Im about to book the Greece trip with a friend but now I am really concerned about the bathroom situation… can you maybe tell me a little bit more about that?

June 18, 2019 at 7:11 am

The boats have marine toilets; you can use them for #1 and #2, you just can’t flush anything else down them. So that means you have a baggie for toilet paper you throw out once or twice a day. It’s not ideal, but it’s not as bad as you might think, and you get used to it pretty quick. Plus, you’re on land a lot and can use regular toilets pretty much any time you’re not sailing.

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The Beginner’s Guide To The Yacht Week

Published: October 12, 2023

Modified: December 28, 2023

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Introduction

Welcome aboard The Yacht Week, where adventure meets luxury on the open seas. If you’re looking for an unforgettable holiday experience that combines exploration, relaxation, and a dose of partying, then The Yacht Week is the perfect choice for you.

Imagine sailing through crystal-clear waters, visiting picturesque islands, and soaking up the sun on the deck of a luxurious yacht. With The Yacht Week, you can make this dream a reality. Whether you’re a seasoned sailor or a complete beginner, The Yacht Week offers an immersive experience that caters to all levels of expertise.

But what makes The Yacht Week truly unique is the sense of community that it fosters. This is not just a holiday; it’s a social adventure where you’ll meet like-minded individuals from all around the world. You’ll forge lasting friendships, create unforgettable memories, and come home with stories that will be the envy of everyone you know.

So, if you’re ready to embark on the adventure of a lifetime, let’s dive deeper into what The Yacht Week is all about and how you can be a part of it.

What is The Yacht Week?

The Yacht Week is a unique and exhilarating sailing experience that takes place in stunning destinations around the world. It offers a week-long yacht charter adventure, combining the thrill of sailing with a vibrant social scene and a touch of luxury.

During The Yacht Week, participants have the opportunity to explore breathtaking coastlines, discover hidden coves, and visit picturesque islands. Each day brings a new adventure as you sail to different destinations, immersing yourself in the beauty of nature and the culture of the region.

But The Yacht Week is not just about sailing. It’s also renowned for its legendary parties. From beachside raves to themed events on private islands, The Yacht Week offers an unparalleled nightlife experience. Dance the night away under the stars, mingle with fellow sailors, and create memories that will last a lifetime.

What sets The Yacht Week apart from a traditional sailing holiday is its emphasis on community. You’ll be part of a flotilla of yachts, surrounded by like-minded individuals who share a passion for adventure, fun, and exploration. It’s an opportunity to make new friends from all over the globe and enjoy the camaraderie that comes with embarking on this shared journey.

Whether you’re a seasoned sailor or a complete novice, The Yacht Week caters to all levels of experience. Professional skippers are available to guide you through the journey, ensuring your safety and providing valuable insights about the destinations you’ll visit.

So, if you’re looking for a thrilling and unforgettable holiday experience that combines sailing, parties, and making lifelong connections, then The Yacht Week is the perfect choice for you.

How Does The Yacht Week Work?

Participating in The Yacht Week is a seamless and well-organized process that ensures you have a stress-free and enjoyable experience. Here’s a breakdown of how it works:

  • Choosing Your Destination: The first step is selecting the destination for your Yacht Week adventure. From the stunning coastlines of Croatia to the exotic islands of Greece and the Caribbean, there are multiple locations to choose from.
  • Forming Your Crew: Gather your friends, family, or join a group of like-minded individuals to form your crew. Yachts typically accommodate between 6 to 12 people, so make sure to decide on the number of participants beforehand.
  • Booking Your Yacht: Once you have your crew assembled, it’s time to reserve your yacht. The Yacht Week offers a range of yachts to suit different preferences and budgets, from spacious catamarans to sleek and stylish monohulls.
  • Customizing Your Experience: The Yacht Week allows you to tailor your experience to your liking. Decide whether you want to join a specific route with planned activities and parties or have a more flexible itinerary where you can choose your own destinations and activities.
  • Sailing and Exploring: When the time comes, embark on your yacht and set sail. Each day, you’ll navigate to different islands or ports, enjoying the breathtaking scenery, engaging in water sports, and exploring the local culture and landmarks.
  • Partying and Socializing: The Yacht Week is renowned for its vibrant parties and social events. From exclusive beach clubs to themed parties on private islands, there are ample opportunities to let loose, dance, and make lifelong memories.
  • Safety and Support: Throughout your Yacht Week experience, you’ll have the support of experienced skippers and event organizers who are there to ensure your safety and assist with any queries or concerns that may arise.
  • Celebrating the Journey: At the end of your Yacht Week adventure, it’s time to reflect on the incredible journey you’ve had. Share stories, exchange contact information with new friends, and celebrate the memories you’ve created together.

Overall, The Yacht Week offers a seamless and exciting experience, combining the thrill of sailing with the joy of exploration and the magic of social connection. It’s an adventure that will leave you with lasting memories and a yearning to embark on another Yacht Week journey in the future.

Destinations Offered by The Yacht Week

The Yacht Week offers an array of breathtaking destinations around the world, allowing you to choose the backdrop for your unforgettable sailing adventure. Here are some of the stunning locations you can explore:

  • Croatia: Known for its crystal-clear waters, hidden coves, and vibrant nightlife, Croatia is a top choice for many Yacht Week participants. Sail along the Adriatic coast, visit historic cities like Split and Dubrovnik, and soak in the beauty of the Croatian islands.
  • Greece: The Greek islands offer a magical setting for your Yacht Week experience. From the charming white-washed buildings of Santorini to the lively party scene of Mykonos, Greece is a paradise for both sailing enthusiasts and partygoers.
  • The British Virgin Islands: Explore the picture-perfect Caribbean destination of the British Virgin Islands. With its turquoise waters, idyllic bays, and lush tropical landscapes, this destination provides a truly relaxing and rejuvenating experience.
  • Italy: Discover the beauty of the Amalfi Coast, the captivating history of Sicily, or the vibrant energy of Sardinia. Italy offers a diverse range of destinations, each with its own unique charm, delicious cuisine, and stunning coastal scenery.
  • Montenegro: Experience the lesser-known gem of the Adriatic with a Yacht Week adventure in Montenegro. This country is renowned for its rugged mountains, medieval towns, and tranquil beaches, providing a perfect blend of natural beauty and cultural heritage.
  • Turkey: Immerse yourself in the rich cultural tapestry of Turkey as you explore the Turkish Riviera. Sail along the stunning turquoise coast, visit ancient ruins, and indulge in delicious Turkish cuisine.

Each destination has its own unique allure, offering a blend of stunning landscapes, rich history, vibrant nightlife, and warm hospitality. Whether you prefer the vibrant energy of Croatia, the romantic charm of Greece, or the laid-back vibes of the Caribbean, there’s a Yacht Week destination that will cater to your desires.

Regardless of which destination you choose, be prepared to be amazed by the beauty of the surroundings and the adventures that await you.

Types of Yachts Available

The Yacht Week offers a variety of yacht options to suit different preferences and group sizes. Each yacht provides a comfortable and luxurious setting for your sailing adventure. Here are some of the types of yachts available:

  • Monohull Yacht: The monohull yacht is a classic choice and offers a more traditional sailing experience. These yachts have a single hull and come in various sizes, accommodating different group sizes. They provide stability and performance while sailing, and often feature comfortable cabins, spacious decks, and modern amenities.
  • Catamaran: Catamarans are gaining popularity among Yacht Week participants due to their spaciousness and stability. These yachts have two hulls connected by a spacious deck, providing ample space for socializing, sunbathing, and enjoying the stunning views. Catamarans often come equipped with multiple cabins, ensuite bathrooms, and a fully equipped kitchen.
  • Gulet: If you’re looking for a larger and more luxurious option, a gulet might be the perfect choice. These traditional wooden sailing vessels offer a unique blend of traditional charm and modern comfort. Gulets typically have several cabins with ensuite bathrooms, a spacious deck area, and even amenities like jacuzzis and entertainment systems.
  • Motor Yacht: For those who prioritize speed and luxury, a motor yacht is a fantastic choice. These yachts are equipped with powerful engines, providing the ability to cover larger distances in shorter amounts of time. Motor yachts often feature spacious deck areas, luxurious cabins, and top-of-the-line amenities.
  • Bareboat or Skippered: You have the option to choose between bareboat or skippered yachts. Bareboat yachts are self-skippered, giving you the freedom to navigate the waters independently if you have the necessary sailing experience. Skippered yachts come with a professional skipper who will handle the navigation, allowing you to sit back, relax, and enjoy the journey.

Regardless of the type of yacht you choose, you can expect a comfortable and stylish onboard experience. Yachts are equipped with all the necessary amenities to make your journey enjoyable, including fully equipped kitchens, comfortable sleeping quarters, bathrooms, and spacious deck areas for lounging and taking in the views.

It’s important to consider the size of your group and your desired level of luxury when selecting a yacht. Whether you opt for the classic charm of a monohull, the spaciousness of a catamaran, or the luxury of a gulet or motor yacht, you can rest assured that your Yacht Week experience will be nothing short of extraordinary.

Planning and Booking Your Yacht Week Experience

Planning and booking your Yacht Week experience is an exciting part of the journey. Here are some key steps to help you navigate the process:

  • Choose Your Dates: Determine the dates that work best for you and your crew. Consider factors like availability, weather, and personal preferences. The Yacht Week operates during specific weeks in each destination, so make sure to check the official website for the schedule.
  • Select Your Destination: Decide on the destination that appeals to you the most. Consider factors like scenery, activities, and cultural experiences. Each destination offers a unique atmosphere, so choose one that aligns with your interests.
  • Decide on Your Yacht Type: Consider the size of your group, your preferred level of luxury, and the desired sailing experience when selecting your yacht type. Choose between monohulls, catamarans, gulets, or motor yachts based on your needs and preferences.
  • Form Your Crew: Gather your crew of family or friends, or join a shared crew if you’re traveling solo. Yacht Week is a social adventure, so having a group of like-minded individuals will enhance the experience. Make sure to communicate and coordinate with your crew members throughout the process.
  • Make a Reservation: Head to The Yacht Week’s official website and follow the booking process. Select your desired package, destination, and yacht type, and provide the necessary information for your reservation. Keep in mind that booking early ensures better availability and allows for more flexibility in choosing your yacht and route.
  • Payment and Confirmation: Upon making your reservation, you’ll need to pay the required deposit or full amount depending on the booking terms. Once your payment is processed, you’ll receive a confirmation email with all the necessary details and paperwork.
  • Prepare for Your Yacht Week: As your Yacht Week adventure approaches, start preparing for your trip. Coordinate with your crew on logistics, plan your itinerary and activities, and make a list of essentials to pack. Check out The Yacht Week’s guidelines and suggestions to ensure you’re fully prepared for the journey.
  • Enjoy Your Yacht Week Adventure: Finally, embark on your Yacht Week adventure and embrace the experience fully. Immerse yourself in the stunning destinations, enjoy the parties and social events, and create incredible memories with your crew and fellow sailors.

Remember, planning and booking your Yacht Week experience should be an enjoyable process. Take your time, communicate with your crew, and make the necessary arrangements to ensure a smooth and unforgettable journey.

What to Pack for The Yacht Week

Packing for The Yacht Week requires careful consideration of the essentials to ensure you have a comfortable and enjoyable experience. Here’s a list of items to include in your packing list:

  • Clothing: Pack a mix of swimwear, casual clothes, and evening attire. Opt for lightweight and breathable fabrics to stay comfortable in warm weather. Don’t forget to include a cover-up or sarong for beach visits and a light jacket or sweater for cooler evenings.
  • Footwear: Bring a combination of comfortable walking shoes, sandals, and flip flops for beach outings. It’s also a good idea to pack a pair of boat shoes or non-marking deck shoes that provide good grip and won’t damage the yacht’s deck.
  • Protection from the Sun: Don’t forget to pack sunscreen with a high SPF, a wide-brimmed hat, and sunglasses to protect yourself from the sun’s rays. A rash guard or long-sleeve top can provide extra protection for water activities.
  • Travel Documents: Ensure you have all necessary travel documents, including a valid passport, visas (if required), yacht week booking confirmation, and any necessary insurance documents. Keep them in a waterproof bag or document holder to keep them safe and dry.
  • Personal Essentials: Pack toiletries, medications, and personal care items such as a toothbrush, toothpaste, shampoo, conditioner, and any prescription medications you may need. It’s also a good idea to bring a small first aid kit with essentials like band-aids, painkillers, and motion sickness medication.
  • Waterproof Bag: Bring a waterproof bag or dry bag to protect your electronics, valuables, and any items you want to keep dry during water activities or in case of rain.
  • Towels and Linens: While yachts provide basic linens and towels, it’s a good idea to bring a lightweight towel for beach visits or as a backup. A sarong or large scarf can also serve as a multifunctional item.
  • Entertainment and Gadgets: Consider bringing a portable Bluetooth speaker, e-reader, or a deck of cards to keep yourself entertained during downtime. Don’t forget to pack chargers for your electronic devices and a power bank to keep them charged.
  • Cash and Card: Bring a mix of cash and cards for expenses, including meals, drinks, and any additional activities or excursions you wish to partake in. It’s also a good idea to inform your bank of your travel plans to avoid any issues with your cards.
  • Reusable Water Bottle: Stay hydrated during your Yacht Week adventure by bringing a reusable water bottle. Fill it up whenever you have the chance to ensure you have access to drinking water throughout the trip.

Remember to pack sensibly and consider the limited storage space on a yacht. Pack light and bring versatile items that can be mixed and matched to create different outfits. It’s all about finding the balance between practicality and style.

Lastly, don’t forget to pack a sense of adventure and an open mind. The Yacht Week is all about immersing yourself in the experience, connecting with new people, and creating memories that will last a lifetime.

Food and Beverage Options

When it comes to food and beverages during The Yacht Week, you have several options to ensure you and your crew are well-fed and hydrated throughout the journey. Here’s a breakdown of the available choices:

Provisioning: One option is to take advantage of the provisioning services provided by The Yacht Week. This allows you to pre-order your groceries and have them delivered to your yacht before you embark on your journey. You can select from a variety of food and beverage items ranging from fresh produce and dairy products to snacks, drinks, and alcoholic beverages. This convenient option saves you time and effort, ensuring you have everything you need on board.

Local Cuisine: Exploring the local cuisine is an integral part of any travel experience, and The Yacht Week is no exception. During your journey, you’ll have plenty of opportunities to sample the local delicacies at restaurants, beach clubs, and cafes on the islands you visit. Indulge in traditional dishes, fresh seafood, and regional specialties to truly immerse yourself in the culinary culture of your destination.

Onboard Cooking: If you enjoy cooking and want to take charge of your meals, you can utilize the kitchen facilities on board your yacht. Stock up on provisions from local markets or the provisioning service, and get creative with your culinary skills. Prepare delicious meals as a crew and dine on the deck overlooking the stunning views of the sea.

Restaurants and Tavernas: When you want to take a break from cooking, you can explore the local restaurants and tavernas on the islands you visit. Each destination offers a range of dining options, from casual beachside eateries to upscale restaurants. Enjoy a variety of international cuisine, fresh seafood, and local specialties while soaking up the atmosphere of each unique location.

Drinks and Cocktails: Keep yourself refreshed with a variety of drinks and cocktails during The Yacht Week. Stock up on your favorite beverages from the local stores or the provisioning service. You can also visit beach clubs and bars for a wide selection of drinks and signature cocktails that will enhance your party experience.

It’s important to note that while alcoholic beverages are a popular choice during The Yacht Week, responsible drinking is paramount. Ensure you consume alcohol in moderation and always prioritize your safety and that of your crew.

Ultimately, the choice of food and beverages on The Yacht Week is flexible and depends on your preferences and budget. Whether you opt for provisioning, onboard cooking, or exploring local cuisine, there are options to cater to every taste.

As always, remember to stay hydrated and nourished to make the most of your Yacht Week adventure. And don’t forget to savor the flavors and culinary experiences that each destination has to offer.

Activities and Entertainment

The Yacht Week is not just about sailing; it offers a host of activities and entertainment options to keep you engaged and entertained throughout your journey. Here are some of the exciting activities and entertainment opportunities you can expect:

Water Sports: Dive into the crystal-clear waters and indulge in a variety of water sports. Snorkeling, paddleboarding, kayaking, and jet skiing are just a few examples of the activities you can enjoy. Explore the vibrant underwater world, paddle through hidden caves, and experience the thrill of gliding over the water.

Beach Parties: The Yacht Week is renowned for its beach parties. Imagine dancing on white sandy beaches with your crew and fellow sailors, surrounded by breathtaking scenery. From live DJs to themed events and bonfires, the beach parties are a highlight of the Yacht Week experience. Let loose, soak up the atmosphere, and create memories that will last a lifetime.

Exploring on Land: As you sail from one destination to another, take the opportunity to explore the islands and coastal towns on foot. Discover historical landmarks, wander through charming streets, and immerse yourself in the local culture. Visit local markets, try traditional delicacies, and interact with the friendly locals for an authentic experience.

Sunset Cocktails: The Yacht Week offers magnificent sunsets that can be enjoyed from the deck of your yacht or at beach bars along the coast. Raise a glass and toast to the end of another beautiful day as you admire the stunning colors of the sunset painting the sky.

Themed Parties and Events: Prepare to dress up and participate in themed parties and events organized by The Yacht Week. From tropical nights to masquerade balls or nautical-themed gatherings, these events offer a chance to get creative with your outfits, socialize, and experience the vibrant energy of the Yacht Week community.

Island Hopping: Each destination during The Yacht Week offers unique islands and coastal spots to explore. Hop off your yacht and venture into hidden coves, secluded beaches, and picturesque villages. Swim in secluded bays, hike through scenic trails, or simply relax and soak up the sun on pristine beaches.

Relaxation and Wellness: Take advantage of the tranquil setting of the open water and treat yourself to moments of relaxation and wellness. Practice yoga or meditation on the deck of your yacht, arrange for a massage or spa treatment at select locations, or simply unwind and enjoy the peacefulness of the sea.

No matter how you choose to spend your time during The Yacht Week, there are endless opportunities for adventure, fun, and relaxation. Embrace the activities and entertainment on offer, and make the most of your Yacht Week experience.

Safety and Guidelines

Safety is of utmost importance during your Yacht Week adventure. Whether you’re a seasoned sailor or a novice, it’s essential to adhere to certain guidelines and precautions to ensure a safe and enjoyable experience. Here are some important safety considerations and guidelines to keep in mind:

Listen to Your Skipper: If you have a skipper onboard, take their guidance seriously. They have the knowledge and experience to navigate the waters safely and handle any unforeseen situations that may arise. Trust their expertise and follow their instructions regarding sailing, anchoring, and safety protocols.

Be Weather Alert: Keep an eye on the weather forecast and stay informed about any potential changes in weather conditions. Your skipper will also be monitoring the weather, but it’s always good to stay aware. If there are adverse weather conditions, follow the guidance of your skipper and adhere to any safety measures advised.

Be Mindful of Security: While The Yacht Week is generally safe, it’s important to exercise caution and be mindful of your surroundings. Keep your valuables secure, lock the yacht when you’re away, and don’t leave personal belongings unattended, especially in public areas.

Practice Safe Swimming: When swimming or participating in water activities, always take safety precautions. Make sure you’re a confident swimmer and be aware of currents, tides, and other potential hazards. Use proper safety equipment, such as life jackets, when necessary.

Drink Responsibly: Alcoholic beverages are often a part of the Yacht Week experience, but it’s important to consume them responsibly. Know your limits and be mindful of the impact alcohol can have on your judgment and abilities, particularly when engaging in water activities or operating watercraft.

Stay Hydrated: With the sun, sea, and potential partying, it’s easy to forget to stay hydrated. Remember to drink plenty of water throughout your Yacht Week adventure to prevent dehydration. This is especially important when spending time in the sun or participating in physical activities.

Respect the Environment: The Yacht Week takes place in beautiful natural environments, so it’s crucial to respect and protect them. Avoid littering and dispose of waste properly. Be mindful of marine life and coral reefs when snorkeling or engaging in water activities.

Emergency Contacts and Communication: Familiarize yourself with emergency contacts and protocols in the area you’re visiting. Ensure you have a reliable means of communication on board, such as a fully charged mobile phone, a VHF radio, or other equipment recommended by your skipper or yacht charter company.

Know Your Limits: While The Yacht Week is an exciting and adventurous experience, it’s essential to know your personal limits. Be honest about your swimming abilities, sailing skills, and comfort levels. If you’re unsure about any activity or feel uncomfortable, communicate it to your skipper or fellow crew members.

Travel Insurance: It’s highly recommended to have comprehensive travel insurance that covers sailing and water activities. Ensure your insurance policy includes medical coverage, trip cancellation, and personal liability for peace of mind throughout your Yacht Week journey.

By following these safety guidelines and remaining vigilant, you can enjoy a safe and unforgettable Yacht Week experience. Prioritize your well-being and the safety of your crew, and make the most out of this incredible adventure.

The Yacht Week offers an extraordinary blend of adventure, luxury, and socializing that creates an unforgettable holiday experience. Sailing through breathtaking destinations, exploring hidden gems, and indulging in vibrant parties and events are just the beginning of this remarkable journey.

Whether you’re an experienced sailor or a first-time adventurer, The Yacht Week welcomes all who seek to embrace the thrill of the open seas. With a variety of destinations to choose from, you can customize your Yacht Week experience to suit your preferences and desires.

As you navigate pristine waters and discover picturesque islands, you’ll also immerse yourself in a welcoming community of like-minded individuals from around the world. The Yacht Week fosters connections, camaraderie, and lasting friendships through shared experiences, beach parties, and themed events.

The safety of participants is always paramount, and following guidelines and protocols ensures a secure journey for all. From listening to your skipper’s expertise to being aware of your surroundings and practicing responsible behavior, these measures contribute to a safe and enjoyable Yacht Week adventure.

So, whether you choose to relax on the deck of your yacht, take part in exhilarating water sports, explore captivating destinations, or dance the night away at unforgettable beach parties, The Yacht Week promises an experience like no other.

As you disembark from your Yacht Week adventure, you’ll carry with you cherished memories, newfound friendships, and a sense of fulfillment from having embarked on this extraordinary voyage. The bonds formed, the breathtaking scenery witnessed, and the adventures undertaken will leave an indelible mark in your heart.

So set sail, immerse yourself in the magic of The Yacht Week, and let the sea guide you towards an unforgettable journey of exploration, connection, and pure bliss.

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Croatia, Original

The original, the biggest and the best floating festival around. Join a like-minded crowd for exclusive parties, circle rafts and adventure.

THE DEFINITIVE YACHT WEEK EXPERIENCE

The original and best floating festival.

As the place where it all began, this route isn't just an option; it's the definitive Yacht Week experience that beckons to all. Discover hidden coves, savour the finest local cuisine, and dance until the break of day.

✅ Exclusive Yacht Week parties ✅ Floating DJ booth ✅ Raft nights ✅ Famous Croatian islands ✅ Croatia's biggest & best venues

Circle Raft

Golden Hour

Natural bay lunch swims

Fort George

Fort George Dinner

The Buzz Boat

Professional Skipper

Seaside yoga sessions

Olife Beach Club

Professional Host

Headline DJs

Castle Hike Hvar

Peka dinner

Laganini Lounge

Convertible exploring in Vis

Trogir Opening Party

Event date s

Included in our routes.

Yacht accommodation
 (6 nights)

Access to all exclusive events

International DJs

Stereo speakers onboard

Final yacht cleaning

Towels & bed linen

Festival VIP

Your word, not ours

After 15 years running Yacht Week, people have a lot to say about us

Campbell Robinson

Natalie Wiggins

Yacht week was absolutely amazing and the best way to see Croatia in our opinion. We tacked on a few days in Split and Trojir but overall couldn’t be more grateful we saw so many islands.

The yacht week Croatia was absolutely amazing! We got to sail the sea, swim in stunning bags, party at luxurious beach bars, and make memories in unforgettably beautiful ways in gorgeous places.

Dimitri Barth

I had the best time of my life during the yachtweek in Croatia last week of August 2023.

We went into the trip with a group of friends and had a lot of fun, great weather, lots of good vibes good music and the people from the yacht week were just amazing !

Matías Charmandarian

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NBC4 Washington

Inside the shocking Sicily yacht tragedy that left 7 people dead

There was a violent storm, but even then, luxury yachts are built to weather such events. so why did this boat sink off the coast of sicily, leaving seven people dead, by natalie finn | e news • published august 24, 2024 • updated on august 24, 2024 at 10:34 am.

Originally appeared on E! Online

Nobody was trying to reach the lowest depths of the ocean or otherwise test the boundaries of human endurance .

📺 Watch News4 now: Stream NBC4 newscasts for free right here, right now.

But what was supposed to be a routine pleasure cruise aboard a superyacht turned deadly all the same on the morning of Aug. 19 when the 184-foot Bayesian got caught in a storm and sank off the coast of Sicily .

"I can't remember the last time I read about a vessel going down quickly like that," Stephen Richter of SAR Marine Consulting told NBC News . "You know, completely capsizing and going down that quickly, a vessel of that nature, a yacht of that size."

Of the 22 people onboard, including crew, seven people died. The last of the bodies was recovered Aug. 23, an expectedly sad coda to what had already been a tragic week as the search for answers as to how this happened got underway.

And to be sure, every minute of the Bayesian's ill-fated outing is being fiercely scrutinized, starting with the general seaworthiness of the vessel itself.

Because, frankly, this was a freak occurrence.

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"Boats of this size, they’re taking passengers on an excursion or a holiday," Richter explained. "They are not going to put them in situations where it may be dangerous or it may be uncomfortable, so this storm that popped up was obviously an anomaly. These vessels that carry passengers, they’re typically very well-maintained, very well-appointed."

But in this case, a $40 million yacht sank, seven people are dead—including a billionaire tech mogul and his 18-year-old daughter—and morbid fascination doesn't need a second wind.

Here is how the story of the Sicily yacht tragedy has unfolded so far:

What happened to the yacht that sank off the coast of Sicily?

The Bayesian had set off from the Sicilian port of Milazzo on Aug. 14 at capacity with 12 guests and 10 crewmembers aboard.

The aluminum-hulled vessel was built in 2008 by Italian shipbuilder Perini Navi and registered in the U.K. Cruise sites listed it as available for charter at $215,000 per week, per the Associated Press.

On the morning of Aug. 19, the superyacht was anchored off the coast of Porticello, a small fishing village in the Sicilian province of Palermo (also the name of Sicily's capital city), when a violent storm hit.

The vessel "suddenly sank" at around 5 a.m. local time, seemingly due to "the terrible weather conditions," the City Council of Bagheria announced shortly afterward, per NBC News .

At the time, only one person was confirmed dead—the ship's chef—but six others were said to be missing. The 15 survivors—who managed to make it onto an inflatable life boat, according to emergency officials—were rescued that morning by the crew of another yacht that had been nearby when the storm hit.

"Fifteen people inside," Karsten Borner, the Dutch captain of the ship that was able to help (the Sir Robert Baden Powell), told reporters afterward, per Reuters. "Four people were injured, three heavily injured, and we brought them to our ship. Then we communicated with the coast guard, and after some time, the coast guard came and later picked up injured people."

When the storm hit, his boat ran into "a strong hurricane gust," Borner said, "and we had to start the engine to keep the ship in an angled position."

They "managed to keep the ship in position," he continued, but once the storm died down, they realized the other boat that had been behind them—the Bayesian—was gone.

The wreck ended up settling 165 feet below the surface, according to Italy's national fire department.

Fire officials said that divers, a motorboat and a helicopter were deployed to search for the missing.

Meanwhile, footage was captured of the ship capsizing on closed-circuit TV about a half-mile away from where it was anchored.

In the video obtained by NBC News, the illuminated 250-foot aluminum mast of the ship appears to list severely to one side before disappearing completely. Survivors recalled having just a few minutes to literally abandon ship.

Who were the seven people who died when the yacht Bayesian sank?

The tragedy initially became headline news because billionaire tech mogul Mike Lynch—"Britain's Bill Gates," some U.K. media called him—was among the missing. His body was ultimately recovered Aug. 22 .

"They told me that suddenly they found themselves catapulted into the water without even understanding how they had got there," Dr. Fabio Genco, head of the Palermo Emergency Medical Services, told NBC News Aug. 22. "And that the whole thing seems to have lasted from 3 to 5 minutes."

Genco said he got to Porticello about an hour after the Bayesian capsized.

Survivors "told me that it was all dark, that the yacht hoisted itself up and then went down," he said. "All the objects were falling on them. That’s why I immediately made sure, by asking them questions, if they had any internal injuries."

Why did the yacht sink?

Italian prosecutors are investigating to determine what transpired before the boat went down, according to NBC News.

Meanwhile, the CEO of shipbuilder Perini's parent company The Italian Sea Group defended the vessel itself as "unsinkable."

Perini boats "are the safest in the most absolute sense," Giovanni Costantino told Sky News Aug. 22 . What happened to the Bayesian "put me in a state of sadness on one side and of disbelief on the other," he continued. "This incident sounds like an unbelievable story, both technically and as a fact."

Costantino said it had to have been human error that led to the boat sinking, declaring, "Mistakes were made."

"Everything that was done reveals a very long summation of errors," he told newspaper Corriere della Sera Aug. 21, in an interview translated from Italian. "The people should not have been in the cabins, the boat should not have been at anchor."

The weather was "all predictable," he continued, adding that the storm "was fully legible in all the weather charts. It couldn't have been ignored."

The yacht's captain, identified as James Cutfield of New Zealand, was taken to Termini Imerese hospital for treatment. From there, he told La Repubblica, per Sky News , that he didn't see the storm coming.

Borner, the captain of the ship that rescued the 15 Bayesian survivors, told NBC News that he noticed the storm come in at 4 a.m. local time, and saw what looked to him like a waterspout, a type of tornado that forms above water.

The International Centre for Waterspout Research posted on X Aug. 19 that it had "confirmed 18 waterspouts today off the coasts of Italy. Some were powerful waterspouts, one of which may have been responsible for the sinking of a large yacht off of Sicily."

Borner said he didn't know why the Bayesian sank so quickly, guessing "it may have something to do with the mast, which was incredibly long." (A tall mast, even with its sails down, means there's more surface area exposed to wind, which can result in tipping.)

Confirming that one person was dead and six unaccounted for immediately following the wreck on Aug. 19, Salvo Cocina of Sicily's civil protection agency told reporters that a waterspout had struck the area overnight.

"They were in the wrong place at the wrong time," he said.

The 59-year-old founder of software firm Autonomy had been on the trip with his wife Angela Bacares and their 18-year-old, Oxford-bound daughter Hannah to celebrate his recent acquittal in the U.S. on fraud and conspiracy charges stemming from the $11.7 billion purchase of his company by Hewlett-Packard in 2011.

In a bizarre turn of events, Lynch's co-defendant at trial, Stephen Chamberlain, the former vice president of finance at Autonomy, died after being taken off life support following a road accident on Aug. 17. Chamberlain's attorney told Reuters Aug. 20 that his friend and client had been out for a run when he was "fatally struck" by a car.

Meanwhile, multiple people who contributed to Lynch's defense were on the cruise with him and his family.

The bodies of Morgan Stanley International Chairman Jonathan Bloomer—who testified on Lynch's behalf—and his wife Judy Bloomer, as well as lawyer Chris Morvillo, a partner at the U.S. firm Clifford Chance, and his wife Neda Morvillo, a jewelry designer, were recovered on Aug. 21 .

In a LinkedIn post thanking the team that successfully defended Lynch, Morvillo wrote, per Sky News , "And, finally, a huge thank you to my patient and incredible wife, Neda Morvillo, and my two strong, brilliant, and beautiful daughters, Sabrina Morvillo and Sophia Morvillo. None of this would have been possible without your love and support. I am so glad to be home. And they all lived happily ever after…"

The first casualty confirmed Aug. 19 was the ship's Canadian-Antiguan chef, later identified as Recaldo Thomas.

"He was a one-of-a-kind special human being," a friend of Thomas told The Independent . "Incredibly talented, contagious smile and laugh, an incredible voice with a deep love of the ocean and the moon. I spoke to him nearly every day. He loved his life his friends and his job."

Hannah's body was the last of the missing six to be found , with divers bringing her remains ashore on Aug. 23.

Lynch and Bacares, who was rescued, also shared a 21-year-old daughter, according to The Times.

While awaiting trial, Lynch—who maintained his innocence throughout the proceedings—had spent 13 months under house arrest in San Francisco. Back home in London afterward, he admitted to The Times in July that he'd been afraid of dying in prison if he'd been found guilty. (He faced a possible 25-year sentence.)

"It's bizarre, but now you have a second life," he reflected. "The question is, what do you want to do with it?"

(E!, NBC News and Sky News are all members of the Comcast family.)

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Video shows moments before superyacht went down in storm off Sicily

Newly released video captures a luxury superyacht being battered by a violent storm before it suddenly sank off Sicily with 22 people aboard Monday.

The grainy images obtained by NBC News and other outlets were recorded on closed-circuit television not far from where the Bayesian was anchored, about a half-mile from the port of Porticello, on Sicily’s northern coast .

The yacht's 250-foot mast, illuminated with lights and lashed by the storm, appears to bend to one side before it finally disappears and is replaced by darkness.

The speed with which a yacht built to handle the roughest seas capsized stunned maritime experts.  

“I can’t remember the last time I read about a vessel going down quickly like that, you know, completely capsizing and going down that quickly, a vessel of that nature, a yacht of that size,” said Stephen Richter of SAR Marine Consulting.

British tech tycoon Mike Lynch and five of the 22 other people who were aboard the 184-foot vessel remain unaccounted for and are believed to be trapped in the Bayesian’s hull, nearly 170 feet underwater.

Officials confirmed Monday that at least one person, the ship’s cook, had died.  

UK's vessel Bayesian

Superyachts like the Bayesian, which had been available for charters at a rate of $215,000 a week, are designed to stay afloat even as they are taking on water to give the people aboard a chance to escape, Richter said. 

“Boats of this size, they’re taking passengers on an excursion or a holiday,” Richter said. “They are not going to put them in situations where it may be dangerous or it may be uncomfortable, so this storm that popped up was obviously an anomaly. These vessels that carry passengers, they’re typically very well-maintained, very well-appointed.”

Built by Italian shipbuilder Perini Navi in 2008, the U.K.-registered Bayesian could carry 12 guests and a crew of up to 10, according to online specialist yacht sites. Its nearly 250-foot mast is the tallest aluminum sailing mast in the world, according to CharterWorld Luxury Yacht Charters. 

On Tuesday, Italian rescue workers resumed the search for Lynch and the five other passengers still missing: Lynch’s 18-year-old daughter, Hannah; Morgan Stanley International Chairman Jonathan Bloomer and his wife; and Clifford Chance lawyer Chris Morvillo and his wife.

“The fear is that the bodies got trapped inside the vessel,” Salvatore Cocina, the head of civil protection in Sicily, told Reuters .

The Bayesian is owned by a firm linked to Lynch’s wife, Angela Bacares, who was one of the 15 people rescued Monday after it capsized.

Divers of the Vigili del Fuoco, the Italian Corps. of Firefighters, near Palermo

“It’s extremely rare for a boat of this size to sink,” Richter said.

What’s not rare is the kind of storm that sank it , said Simon Boxall, senior lecturer in oceanography at Britain’s University of Southampton.

“People assume the Mediterranean is this rather calm and passive place that never gets storms and always blue skies,” Boxall said. “In fact, you get some quite horrendous storms that are not uncommon at this time of year.”

The president of Italy’s meteorological society has said Monday’s violent storm may have involved a waterspout, essentially a tornado over water, or a downburst, which occurs more frequently but doesn’t involve the rotation of the air.

Luca Mercalli, president of the Italian Meteorology Society, also said recent temperatures may have been a factor. 

“The sea surface temperature around Sicily was around 30 degrees Celsius [86 Fahrenheit], which is almost 3 degrees more than normal,” Mercalli told Reuters. “This creates an enormous source of energy that contributes to these storms.”

The Mediterranean sailing vacation was designed to be a celebration for Lynch, who two months ago was acquitted by a San Francisco jury of fraud charges stemming from the 2011 sale of his software company Autonomy to Hewlett-Packard for $11 billion.

Prosecutors alleged that Lynch, dubbed “Britain’s Bill Gates,” and Autonomy’s vice president for finance, Stephen Chamberlain, had padded the firm’s finances ahead of the sale. Lynch’s lawyers argued that HP was so eager to acquire Autonomy that it failed to adequately check the books .

Lynch had taken Morvill, who was one of his defense attorneys, on the luxury trip. 

Chamberlain was not on the Bayesian.

In what appears to be a tragic coincidence, a car struck and killed Chamberlain on Saturday as he was jogging in a village about 68 miles north of London, local police said.

“Steve fought successfully to clear his good name at trial earlier this year, and his good name now lives on through his wonderful family,” Chamberlain’s lawyer, Gary Lincenberg, said in a statement .

Henry Austin reported from London and Corky Siemaszko from New York City.

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Henry Austin is a senior editor for NBC News Digital based in London.

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Corky Siemaszko is a senior reporter for NBC News Digital.

Italian prosecutors widen probe into superyacht that sank off Sicily to 2 more crew members

Italian prosecutors have put under investigation two more crew members of the Bayesian, the superyacht that sank off Sicily last week, killing seven people, their lawyer said

ROME -- Italian prosecutors have put under investigation two more crew members of the Bayesian, the superyacht that sank off Sicily last week, killing seven people, their lawyer said on Friday.

The move widens the probe into the tragic shipwreck, for which the ship’s captain, New Zealander James Cutfield, is already under investigation for possible manslaughter and culpable shipwreck charges.

Since Wednesday, Tim Parker Eaton — the engineer who was in charge of securing the yacht’s engine room — and sailor Matthew Griffith — who was on watch duty on the night of the disaster — are under investigation for the same possible charges, their lawyer said.

“The profile of their possible responsibilities is still unclear, as the investigation has just started,” lawyer Mario Scopesi told The Associated Press.

Scopesi added that both Parker Eaton and Griffith left Italy on Wednesday, along with Cutfield and the rest of the crew.

The three crew members were among 15 survivors of the Aug. 19 sinking that killed British tech magnate Mike Lynch , his daughter Hannah and five others.

Chief prosecutor Ambrogio Cartosio, who is heading the investigation, has said his team will consider each possible element of responsibility including those of the captain, the crew, individuals in charge of supervision and the yacht’s manufacturer.

The Bayesian, a 56-meter (184-foot) British-flagged luxury yacht, went down near Sicily, in the Mediterranean. Investigators are focusing on how a sailing vessel deemed “unsinkable” by its manufacturer, Italian shipyard Perini Navi, sank while a nearby sailboat remained largely unscathed.

Prosecutors said the event was “extremely rapid” and could have been a “downburst” — a localized, powerful wind that descends from a thunderstorm and spreads out rapidly upon hitting the ground.

All crewmembers survived except for the chef, but six passengers were trapped in the yacht's hull and died.

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Final Body Is Recovered From Yacht That Sank Off Sicily

Hannah Lynch, the 18-year-old daughter of the British tech entrepreneur Mike Lynch, was on board a yacht that was hit by a storm and went down in the early hours on Monday.

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Rescue workers in orange wet suits on the deck of a boat with a green body bag.

By Emma Bubola and Elisabetta Povoledo

Emma Bubola reported from Porticello, Italy, and Elisabetta Povoledo from Pallanza, Italy.

For nearly a week after a violent storm sent a luxury yacht to the bottom of the sea off the coast of Sicily, Italian scuba divers plunged deep underwater, moving through ropes and fallen objects inside the yacht in a desperate search for the six people missing.

On Friday, the recovery of the body of Hannah Lynch, 18, put an end to the wrenching search and to the slim hopes that any of the missing people might have survived.

Ms. Lynch, the daughter of the British tech entrepreneur Mike Lynch, who also died in the yacht’s sinking, was the last person to be formally unaccounted for since Monday after tragedy struck a group that had been celebrating her father’s acquittal in a high-profile fraud case.

There were 10 crew members and 12 passengers on board the 180-foot vessel, the Bayesian, when it was hit by a storm and went down about 4.30 a.m. on Monday, the boat’s management company said on Friday.

Fifteen survived.

The body of the ship’s cook, Recaldo Thomas, was found on Monday, a few hours after a downpour hit the northwestern coast of Sicily, near the port of Porticello, where the yacht had been anchored.

But it took several days to recover the bodies of the six passengers who were apparently trapped inside the yacht: Mr. Lynch and Ms. Lynch; Jonathan Bloomer, the chairman of Morgan Stanley International; his wife, Judy Bloomer; Christopher J. Morvillo, a lawyer at Clifford Chance; and his wife, Neda Morvillo.

On Friday, a round of applause could be heard from the firefighter’s tent set up on the dock in Porticello after the last body was pulled out in what the corps described as a “complex” search operation at a depth of about 165 feet. The firefighters said they had made 123 immersions into the sea to try to retrieve the bodies.

The body bag was then loaded onto an ambulance. A local man had left a small wooden cross on the rocks in front of the dock where the bodies were brought ashore.

Mr. Lynch’s wife, Angela Bacares, was among those who managed to reach the safety of a raft. They were rescued by a sailing schooner that had been bobbing about 150 yards from the yacht.

In a statement, the family thanked the search teams and said that it was enduring a “time of unspeakable grief.”

“The Lynch family is devastated, in shock and is being comforted and supported by family and friends,” the statement added.

As prosecutors from the nearby city of Termini Imerese began conducting interviews with the survivors and possible witnesses, the crew and passengers of the Bayesian have been confined to a local hotel, where the news media have been denied access.

Salvatore Cocina, the head of Sicily’s civil protection agency, said on Thursday that the survivors had turned down the psychological assistance his department had offered to them.

In Porticello, the sprawling presence of rescue services made a haunting backdrop for an otherwise tranquil port town. People sunbathed and ate ricotta-filled pastries, and stores selling sandals and dried fruit opened as normal, while coast guard and firefighting vessels came and went from the shore, taking scuba divers out to the shipwreck.

Other reminders of the tragedy could be seen along the coast, among palm trees and ice cream shops, with groups of onlookers staring out at the sea, now tranquil and flat.

Local and national news organizations have complained that prosecutors have not issued a statement or held a news conference. Prosecutors may shed more light on the yacht’s sinking when they hold a news conference on Saturday.

The marine accident investigation branch of the British transportation ministry was also looking into the shipwreck of the vessel, which was registered in Britain.

One of the major questions is what caused the boat to sink: Was it the fault of the boat maker, of the crew or of a powerful act of nature — or some combination of the three? None of those who were onboard the Bayesian have spoken publicly.

The luxury yacht, built by the Italian manufacturer Perini Navi and launched in 2008, had the second-tallest aluminum mast in the world, according to its makers.

Giovanni Costantino, the chief executive of the Italian Sea Group, which in 2022 bought Perini Navi, has been assertive in defending the design and construction of the yacht, saying that the Bayesian would be “unsinkable” if the proper procedures were followed.

But yacht design experts have cautioned that the lesson of the Titanic, the ocean liner that sank on its 1912 maiden voyage, showed that no vessel, no matter how robust, was worthy of that label.

Nautilus International, a maritime-focused labor union, criticized any implication that the crew had been at fault, especially at this stage. In a statement , the union’s general secretary, Mark Dickinson, said, “Experience tells us that maritime tragedies are always the result of multiple, interconnected factors,” and he urged people to refrain from drawing any conclusions until a thorough investigation had been carried out.

The investigation into the causes will take months, prosecutors said.

Michael J. de la Merced contributed reporting.

Emma Bubola is a Times reporter based in Rome. More about Emma Bubola

Elisabetta Povoledo is a reporter based in Rome, covering Italy, the Vatican and the culture of the region. She has been a journalist for 35 years. More about Elisabetta Povoledo

Yacht Week FAQ

Included in all Yacht Week experiences:

Exclusive access to all events

Final yacht cleaning

Towels & bed linen

VIP tickets (Ultra, Croatia Route)

Depending on which cabin category you select, food and a host may be included. Full yacht bookings do not include food or a host.

Not Included in all Yacht Week experiences:

Refundable Yacht Deposit

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Transfer to & from the airport

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You can read more about what's included here .

Inside Story of Billionaire Whose Luck Ran Out on Superyacht

Mike Lynch became one of the very few people to score an acquittal in his recent federal criminal case. But months later, that luck was wiped away.

Michael Daly

Michael Daly

Special Correspondent

British entrepreneur Mike Lynch.

Henry Nicholls/Reuters

Less than half of 1 percent of federal criminal cases end in an acquittal, so billionaire Mike Lynch and his co-defendant, Stephen Chamberlain, seemed to be the luckiest of unlucky men on June 6 this year, when they were found not guilty of fraud charges that could have landed them in prison for 25 years.

But two months after that ebullient moment on the 17th floor of the federal courthouse in San Francisco, their fortunes took a tragic turn.

On Saturday, Chamberlain suffered fatal injuries when he was struck by a car while out for a run near his home in Cambridgeshire, England.

And then, on Monday, Lynch was among the six declared missing after a tornado-like waterspout sank the 184-foot sailing yacht Bayesian, as it was anchored a half-mile off the coast of Sicily. Lynch’s younger daughter, 18-year-old Hannah, who had recently earned a place at Oxford, was also missing. So was one of the defense attorneys in the case, former federal prosecutor Christopher Morvillo, and his wife.

The bodies of all those missing were recovered following a search by divers that lasted several days. Hannah’s body was brought ashore last, on Friday.

“In the course of 48 hours, I can’t process what has happened, but both of our clients, as well as Chris and his wife, are gone,” law partner Gary Lincenberg told Business Insider .

A paper trail indicates that the ill-fated yacht was owned by Lynch’s wife, Angela Bacares. It is named after the Bayesian inference, an approach to probability that was both the focus of Lynch’s PhD thesis and the underpinning of the software that made him Britain’s first tech billionaire.

The fact that Lynch ever got a doctorate from Cambridge was an improbability in itself. Lynch was the son of Irish immigrants; his mother was an intensive care nurse from County Tipperary, his father a firefighter from County Cork. They advised Lynch not to enter a profession that involved charging into burning buildings. Lynch was bright enough to secure scholarships at an exclusive private school and then a university. His genius was not so much in engineering itself, but in applying it.

He studied machine learning before it was fashionable, and co-founded a series of start-ups. One was Autonomy, which he sold to Hewlett-Packard for $11.7 billion after a secret meeting with its top executives in 2011. Hewlett-Packard’s then-CEO, Léo Apotheker, had hoped to turn it from a faltering computer hardware clunker into a high-profit software giant. He ended up taking the combined companies towards an $8 billion loss.

The new CEO, Meg Whitman, alleged that Lynch and others at Autonomy had cooked the books before the sale to make it look more profitable than it was. Hewlett-Packard sued Lynch in England in a civil fraud case in 2019, and he spent 20 days testifying. Then, in early 2022 , Justice Robert Hildyard issued a 1,700-page decision finding that Lynch and Autonomy had committed fraud. The Crown sought $4 billion in damages that are still pending.

At the same time, federal authorities in the U.S. sought to extradite Lynch on criminal charges. Lynch fought it for two years before he arrived in San Francisco in chains in May of 2023. He was released on $100 million bail and consigned to house arrest in a rental home with cameras installed in every room, and two armed guards on duty around the clock.

The judge in San Francisco was Charles Breyer, brother of U.S. Supreme Court Justice Stephen Breyer. Charles had also overseen the trial of Lynch’s right-hand man, Autonomy Chief Financial Officer Sushovan Hussain, on fraud charges, in the same courtroom some months before. Hussain had been convicted. Lynch and Chamberlain seemed all but sure to suffer the same fate as their trial commenced in March of 2024.

British entrepreneur Mike Lynch leaves the High Court in London, Britain March 25, 2019.

British entrepreneur Mike Lynch leaves the High Court in London, Britain March 25, 2019.

The prosecution plodded through seemingly endless exhibits culled from 15 million financial documents and emails obtained for the case. One juror repeatedly dozed off.

“I know it’s not fascinating, but you’ve got to tell me whether you can stay awake for eight more weeks during this testimony,” Breyer said, according to The Times .

“That’s a negative,” the juror replied. “I can’t.”

The juror was replaced and the case crept on, until Lynch took the stand on his own behalf. He testified that his first job had been cleaning floors in the hospital where his mother works.

“I’m still a demon mopper,” he testified.

He also described being Irish in England during the conflict with the IRA.

“You had to learn to run fast,” he said.

When it came to the decision to sell Autonomy, he said Hewlett-Packard was so anxious to make the deal that it had offered double the usual takeover price margin.

“The normal premium on the London market was about 30 percent,” he said. “HP was offering 60 percent. That would be like trying to stop a herd of elephants in terms of shareholders agreeing to it.”

His attorney, Chris Morvillo, asked what the trial had been like for him.

“It’s surreal,” Lynch testified. “I’ve heard comments from people that just don’t paint the picture of the company that I and my colleagues and friends worked at for 15 years.”

Lynch added, “I’ve sat and watched a parade of witnesses that I’ve never met and some that I may have just shaken their hand, and I’ve heard about a series of transactions I have no involvement in.”

At the end of the 11-week trial, the jury acquitted Lynch and Chamberlain of all charges. Morvillo joined in their tearful exultation at being among the lucky very few.

Chamberlain’s luck ran out Saturday with a fatal encounter with a car. Lynch and Morvillo were on the Bayesian at 4:30 a.m. on Monday when the freak storm suddenly struck. An emergency flare went up into the darkness, but the boat had sunk by the time help arrived.

Fifteen of the passengers and crew were rescued, including Lynch’s wife. There was also a 1-year-old child, Sophia, and her mother, Charlotte Golunski, a partner at another Lynch venture, Invoke Capital. The mother recounted her ordeal to the Italian press, saying she had been on deck when the raging storm tore her child from her arms.

“For two seconds I lost my baby in the sea,” the mother told Giornale di Sicilia . “Then I immediately hugged her again amid the fury of the waves.”

She summoned the fury of a mother.

“I held her afloat with all my strength, my arms stretched upwards to keep her from drowning. It was all dark. In the water, I couldn’t keep my eyes open. I screamed for help, but all I could hear around me was the screams of the others.”

A man in an inflatable lifeboat pulled her and Sophia to safety. They were joined by the child’s father. They were all lucky to be alive.

Mike Lynch’s remarkable luck, meanwhile, had sadly run out.

Got a tip? Send it to The Daily Beast  here .

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You've heard us say it's the best week of your life, and you've chosen your dream destination. But how does it all come together? How do you select the perfect yacht? And what's the deal with a host? Here's the lowdown on exactly how you book your week at sea.

Your step-by-step guide

Choose from our yacht categories or pick your own!

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Pay & sail; secure your spot for just a 10% deposit

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Choose from two yacht categories, Classic and Premium, in both Monohull and Catamaran types. Select the one that fits with your crew's spirit and budget, and we'll match you with a yacht that fits the bill. Or, if you're crystal clear about your desires, go ahead and pick your own.

Add your extras

Once you've chosen your yacht, it's time to make it uniquely yours. This is where you can add those exciting extras to turn your week into the dream you've always envisioned. How about adding a host to handle your meals while you soak in the adventure?

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Spend an unforgettable week on a yacht with your very own skipper and up to 12 friends. Can't fill a whole yacht? Use our handy Crew Finder to connect with other travellers.

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Set sail with like-minded adventurers in a cabin on a shared yacht.

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Elevate your week to a whole new level with a host. They'll whip up fresh meals for you on deck daily and keep your yacht in pristine condition. Add hosts to any yacht, as long as there's a cabin for them.

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You will only need to pay 10% at the time of booking to secure your space.

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The Instagram Creator’s Guide to Collecting Emails

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Written by Bobby Hilliard

August 31, 2024

While there are the Mount Rushmore social media brands like Instagram and Facebook, new social media companies are trying to prove they’re a part of the conversation, too. And most, if not all, fade into the sunset. 

Bluesky, anyone? 

Google Plus? 

But email… good ol’ email has found a way, even in a world where teams Slack one another all day, to keep chugging along.

While Instagram is peerless for brand engagement — even TikTok doesn’t have the power that Instagram does for conversion through passionate follower intent — the inbox is unmatched when it comes to hyper-specific ways to get someone’s attention and keep them informed about what you’re up to. 

And for that reason, even the hottest social media creators must embrace this elder statesman of the digital world. Even if it’s a hearty handshake. But it’s not always easy.

Here’s something to noodle on: you don’t own your Instagram followers, but you do own your email list. With so many moving parts in Instagram, cross-pollination of social media accounts is critical. Why? If Instagram goes down, so does everything you’ve worked to create. Your whole business is in the hands of the platform. By curating an email list, you can tell people where to find you or what your next move is — even if they’re off social media. You can export an email list into just about any app; your followers are on different platforms. An email list ensures there’s always a way to stay in touch. 

So let’s talk about how to build yours.

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Instagram, The Inbox, and You: The Fundamentals of Email Collection

(In classic David Attenborough voice) The elusive email address is the golden ticket to building a loyal, engaged fan base. But how do you get people to willingly hand over their email addresses? It’s sort of unusually intimate, right? After all, we’re all so used to getting spam emails 24/7, and most people don’t want another. 

Building an email list isn’t an overnight thing, either. It takes patience, but as the subscribers grow, there is power in having a platform different than just an Instagram account and maybe a TikTok. 

Spoiler alert: It’s not by shouting, “Sign up for my newsletter!” from the rooftops. But we do have some important facets of grabbing emails that should go into just about every strategy.

Make an offer

Make it so compelling that they’ll want to “subscribe” faster than you can say whatever new slang word is hot. 

  • Discount Dreams: If you’re selling products or services, offer your followers a unique discount code available only through email. Because who doesn’t love a good deal?
  • Freebies and Downloads: Create value-packed content like eBooks, guides, or checklists that your audience will find irresistible. “Free” is a magic word that works wonders.
  • The Inside Scoop: Promise them the latest news, updates, and announcements in their inbox. Become their go-to source for staying in the loop on what you’re doing and the industry you serve.

Bonus fact: Changing your email subscription offer from time to time can actually help you understand your Instagram followers better! If one offer works better than another, it can give you some indication of the kinds of content you could consider making more of!

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Hint at a deeper connection

Use Instagram Stories as your hype machine! If you send emails that ask questions, you can start hinting at your newsletter by featuring answers your community gives you. Tease your non-email-giving audience with a taste of what they’ll get in your emails. Create polls, ask questions, and let them swipe up into your world!

Build that buzz

Think about when you go to your local Trader Joe’s, Walgreens, or when a sunglasses brand wants to offer you a 35% off promo code — they all want your email list because they know they’re speaking directly to you and away from the noise that scrolling social media has. Seriously, how often have you been asked to give away your email address in a week. We’ll give you a minute to reflect.

Makes sense, doesn’t it? 

As a creator, you have to convince your followers that your email list is different, that you won’t blow up their inboxes with crap. Whatever content you’re sharing via the email list has to excite people. They should want to sign up because they see an immediate reason to say HELL YEAH. Whether it’s total access into your world or the chance to sip champagne on a yacht with their favorite rapper, it comes down to the value, big time. 

How you get people excited to sign up should have the same fervor — can you translate that vibe you bring into the signup process? Make them feel like they’re a part of something awesome? Other tactics to get people to click that link ASAP: 

  • Polls and Quizzes: Use Instagram’s interactive features to engage your followers and direct them toward your email list. A fun quiz or poll can lead naturally to, “Wanna know the results? Sign up to get them first!”
  • Collabs with Other Creators: Team up with other influencers for giveaways or co-hosted events that require email signups to enter. Not only do you expand reach, but tap into new audiences. 
  • Host Instagram Lives: Use live sessions to connect with your followers in real-time. Share snippets of what they can expect from your emails and guide them toward subscribing.
  • User-Generated Content: Encourage followers to share their experiences with your content or products, tagging you in their posts. Feature these stories and encourage more followers to join your email list to be spotlighted.

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Get your inbox poppin’

Now that you’ve got them interested, make signing up as smooth and frictionless as possible. The easier it is, the more likely they’ll do it. If you make it a whole thing, the signups won’t come. Email requires a little more work and that’s ok. 

If you’re an Instagram Influencer, email can be the secret you’ve got in your back pocket to keep everyone guessing as to how you convert those followers into straight up dollars. 

A curated email list informs more than an Instagram feed because you’re not at the behest of the algorithm, so if Instagram doesn’t show your content for whatever reason, your email goes to the inbox with no gatekeeping. That’s pretty slick. 

Here’s what you can do to get those interested followers to take action immediately: 

Link in Bio, Because Obviously

That Instagram bio? It’s primo real estate. Your call-to-action (CTA) needs to be punchy. Got Linktree? Use it to whip up a landing page with multiple links where your email signup option screams “Click me now.” Oh, and while you’re at it, maybe give Manychat a whirl for those next-level engagements. We’re a little biased, we know. 

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Story Swipe-Ups

You’ve hit the big leagues with 10K+ followers? Congrats, the swipe-up feature in Stories is your golden ticket. Direct followers straight to that signup page, no detours. Craft killer story CTAs and point your audience to the link in your bio and get them right into that email inbox. This is a powerful way to get email addresses from Instagram followers while taking them from follower to buyer. 

Pinned Post Promotions

Time to play pinball with your content. Highlight the benefits of joining your email list in a pinned post. Use top tier visuals and captivating captions that demand attention. 

Compelling CTAs in Posts

Let captions do the talking. Remind followers why joining your email list will be the best decision they make today. Be playful, be bold, but you have to be authentic. People love a good story, so spin one that makes your CTA a no-brainer.

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Beyond the account and into the stratosphere 

At the heart of all things follower, it’s about the connection of trust. Most people don’t want their inboxes flooded with spam messages and self-promotion. Someone giving over their email address is a sign they want to support what you’re doing and that they believe in you. A curated email list is a big act of trust, so keep in mind, these people really believe in what you’re doing. 

Remember, Instagram is a social platform. People want to see what their friends are doing, but they also want to escape and scroll — the app was designed for people NOT to leave. When asking someone to leave Instagram, you ask them to stop scrolling and take a different action. The key here is that intent — signing up for an email list isn’t as easy as tapping “follow.”

If you’re not an email whiz, that’s okay. Tools to manage email lists like MailChimp , Salesforce , and Zoho take care of everything once the follower is in your system.  

Keep these things in mind if you’re going to engage your Instagram followers and convert them to your email list: 

  • Consistent Quality: Deliver on your promises. Ensure that the content you send via email is as good as or better than what they see on Instagram. Keep your emails valuable, entertaining, and consistent.
  • Transparent Intentions: Be upfront about what subscribers will get from your emails. Transparency builds trust, and followers are more likely to subscribe when they know exactly what to expect.
  • Show Appreciation: Occasionally, reward your subscribers with unexpected gifts or shoutouts. A little gratitude goes a long way in building a loyal community. 
  • Engage and Respond: Encourage subscribers to reply to your emails and try to engage with them. Personal interaction fosters a sense of belonging and loyalty.

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But Wait: Legal Considerations for Email Marketing

If you’re going to maintain an email list, it’s essential to know these terms. You can’t just email a person whatever you want. There are rules when it comes to email marketing. These are the biggest two: GDPR (General Data Protection Regulation) and CAN-SPAM Act.

The GDPR is a regulation enacted by the European Union to protect EU citizens’ privacy and personal data. It applies to any organization that processes the data of individuals in the EU, regardless of where the organization is based. The CAN-SPAM Act is a U.S. law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them. 

When a user signs up for your newsletter, include a checkbox that states, “I consent to receive emails and understand that my data will be used in accordance with the privacy policy.” Make sure the privacy policy link is easily accessible.

Your email list needs to check these boxes for GDPR:

  • Explicit Consent

Before adding someone to your email list, you must obtain their explicit consent. This means they need to actively opt-in by checking a box to subscribe.

  • Clear Privacy Policy

Provide a clear and concise privacy policy explaining how to use subscribers’ data. This policy should be easily accessible to subscribers.

  • Data Access and Deletion

Subscribers have the right to access their data and request its deletion. You should have a process in place to fulfill these requests promptly.

  • Data Protection

Implement appropriate security measures to protect personal data from unauthorized access or breaches.

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CAN-SPAM Act must-haves

  • Accurate Sender Information

Your emails must include accurate “From” and “Reply-To” information identifying you or your business.

  • Clear Subject Lines

The subject line should accurately reflect the content of the email and not be misleading.

  • Identification as an Advertisement

If applicable, clearly state that your email is an advertisement or promotional content.

  • Include a Physical Address

Your email must include a valid physical postal address where you can receive mail.

  • Opt-Out Mechanism

Provide a straightforward way for recipients to opt out of receiving future emails — process opt-out requests promptly (within ten business days).

  • Example of Compliance in Action

At the bottom of your email, include a section with your physical address and a link or instructions on how recipients can unsubscribe from your email list.

If you’re considering how to convert your Instagram followers into email evangelists, there’s still more to learn. If you’re an Instagram user looking to build an email list, we’ve got you covered. Turn each follower into someone who rings that virtual cash register.  Check out the next piece in this series on how to convert the follower list into the tribe that loves and supports you — no matter the platform.

IMAGES

  1. Yacht week promo

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  2. The Yacht week ¿Qué es y dónde se realiza?

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  3. Yacht week payment plan ~ Building houdini sailboat

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  4. Everything you need to know about The Yacht Week!

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  5. A Detailed Guide to The Yacht Week Greece

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  6. The Yacht Week

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COMMENTS

  1. THE TRUTH ABOUT YACHT WEEK

    2) The Yacht Week is more about partying and less about sailing. Yes, you will sail from island to island (my favorite part of the trip!), but the main focus of Yacht Week is the parties they throw. There is a big welcome party the night you arrive, and for the rest of the trip, there are day parties and night parties every single day.

  2. 8 Things To Know Before You Go On The Yacht Week

    So here are eight things you should know before you go on The Yacht Week! 1) THE YACHT WEEK COULD BE THE BEST WEEK OF YOUR LIFE - JUST GO! 2) THE YACHT WEEK IS MORE ABOUT PARTYING THAN SAILING. As you can see from the video above The Yacht Week looks like of fun, and it is! This video is of The Yacht Week Greece trip I was on featuring some ...

  3. Yacht Week

    The best of Yacht Week in original and new destinations. Expect circle rafts, secluded coves and the best eating, drinking and partying on the planet whichever route you choose. Dates May - Aug. Price from €613 pp. Most popular.

  4. The Beginner's Guide to The Yacht Week

    Respect the Environment: The Yacht Week takes place in beautiful natural environments, so it's crucial to respect and protect them. Avoid littering and dispose of waste properly. Be mindful of marine life and coral reefs when snorkeling or engaging in water activities.

  5. Summer of Love

    Reconnect, recentre and renew with us, your friends and hundreds of like-minded adventurers. This year, Yacht Week celebrates the Summer of love. Seven days in paradise, living your best life at sea. In this haven, free spirits come together, forging connections as robust as yacht sails. Cupids guide hearts towards romances that blossom like ...

  6. Croatia, Original

    Croatia, Original. The original, the biggest and the best floating festival around. Join a like-minded crowd for exclusive parties, circle rafts and adventure. Browse dates. 10 weeks available. from €613 pp. See dates.

  7. Whats Included

    A host and food is included in all cabin booking, excluding Classic Monohull. They will cook 6 breakfasts, 6 lunches and 2 dinners during the week. On the nights when you eat on land, please remember to include your skipper and host in your dinner plans, as they will also need feeding. See here for more information.

  8. About your Yacht Week

    What is the average age on the routes and is there an age restriction?

  9. Week selection

    15 weeks of Yacht Week Croatia 🇭🇷 Each week is meticulously programmed: packed with perfect coves, soundtracks curated by a great line up of DJs and exclusive parties. A trip of a lifetime, whichever date you choose. 24 - 30 May 2025 ...

  10. Browse destinations

    Yacht Week is the original floating festival. Our routes have been carefully curated over the last 15 years to give our guests the best possible experience. Choose a route, then a week and a yacht to build your own adventure. Croatia Original. Aug | Sep | May | Jun | Jul. 7 days from €613/ person.

  11. Yacht Week

    SALE! 50% Discount on all items in The Yacht Week shop!

  12. Yacht Week FAQ

    About your Yacht Week . 17 articles. Our Destinations . 56 articles. Our Skippers and Hosts. 7 articles. Life on Yacht Week. 6 articles. Our Booking Options. 13 articles. Payments & Cancellations .

  13. What will I do on Yacht Week?

    There will be a Yacht Week exclusive party or event each day, including the tunnel raft party and even the circle raft party (if you are lucky with the weather!). You have time to explore each island and try the cuisine at the local restaurants. The distance between ports varies, but you would typically expect to leave the marina early/mid ...

  14. Inside the shocking Sicily yacht tragedy that left 7 people dead

    Inside the shocking Sicily yacht tragedy that left 7 people dead ... shipbuilder Perini Navi and registered in the U.K. Cruise sites listed it as available for charter at $215,000 per week, per ...

  15. Lynch Yacht Sinking Off Sicily Proves as Baffling as It Is Tragic

    As bodies were recovered, the authorities and experts wondered how a $40 million, stable and secure vessel could have sunk so quickly. By Emma Bubola and Michael J. de la Merced Emma Bubola ...

  16. Sicily wreck: Why did Bayesian yacht sink in 16 minutes?

    Mr Lynch had brought together family, friends and colleagues for an idyllic holiday on his luxury boat: a sumptuous 56-metre (184ft) sailing yacht that won design awards and had the world's ...

  17. Video shows moments before superyacht went down in storm off Sicily

    Built by Italian shipbuilder Perini Navi in 2008, the U.K.-registered Bayesian could carry 12 guests and a crew of up to 10, according to online specialist yacht sites.

  18. Italian prosecutors widen probe into superyacht that sank off Sicily to

    ROME -- Italian prosecutors have put under investigation two more crew members of the Bayesian, the superyacht that sank off Sicily last week, killing seven people, their lawyer said on Friday.

  19. Bayesian yacht captain faces manslaughter probe after deadly ...

    The captain of the luxury Bayesian yacht that sank near Porticello, off the coast of Sicily, last week will face an investigation into multiple counts of manslaughter and negligent shipwreck, the ...

  20. UK tech tycoon Mike Lynch among six missing after yacht sinks

    British tech tycoon Mike Lynch and his 18-year-old daughter are among the six people missing after a luxury yacht sank off the coast of the Italian island of Sicily in the early hours of Monday ...

  21. Final Body Is Recovered From Yacht That Sank Off Sicily

    Mr. Lynch's wife, Angela Bacares, was among those who managed to reach the safety of a raft. They were rescued by a sailing schooner that had been bobbing about 150 yards from the yacht.

  22. Captain of Mike Lynch's sunken superyacht under investigation

    The Bayesian, a luxury yacht owned by Lynch's wife, Angela Bacares, sank off the coast of Porticello as a storm swept through the area, whipping up a tornado over the water.In the immediate ...

  23. Sicily Bayesian yacht sinking

    The Bayesian yacht was sunk by a sudden and powerful storm in the early hours of Monday morning. ... (£166,000) a week. It was built in 2008 by Italian company Perini Navi.

  24. What is included in the price of Yacht Week?

    Not Included in all Yacht Week experiences: Port fees. Refundable Yacht Deposit. Yacht fuel, Water, Shore power. Transfer to & from the airport. Water taxis. Additional dinners for skippers and host. Alcohol and eating out.

  25. Bayesian yacht: Fifth body found in search for those missing from ...

    Angela Barcares, Mike Lynch's wife, survived. Speaking to the Italian daily La Repubblica while sitting in a wheelchair in a Sicilian hospital, Bacares said she was woken at 4 a.m. local time as ...

  26. Bayesian yacht sinking: Body of Mike Lynch's daughter Hannah found

    Italian divers have retrieved the body of Mike Lynch's 18-year-old daughter, Hannah Lynch, the last person who went missing after the Bayesian, the British tech tycoon's family yacht, sank off the ...

  27. Inside Story of Billionaire Whose Luck Ran Out on Superyacht

    And then, on Monday, Lynch was among the six declared missing after a tornado-like waterspout sank the 184-foot sailing yacht Bayesian, as it was anchored a half-mile off the coast of Sicily.

  28. How Does The Yacht Week Work?

    There are 3 ways to join YW: 1. You gather a group of friends and book a yacht (the most common way). The price of the yacht is fixed and you split it between all crew members on board. 2. Grab one other friend and book a double cabin. You will then be placed on a yacht with other cabin bookers.

  29. The Instagram Creator's Guide to Collecting Emails

    Think about when you go to your local Trader Joe's, Walgreens, or when a sunglasses brand wants to offer you a 35% off promo code — they all want your email list because they know they're speaking directly to you and away from the noise that scrolling social media has.

  30. West Palm Beach area restaurant inspections Aug. 19-25

    Yacht Club Food Prep, 501 E Camino Real, Boca Raton Yakitori Sake House , 271 SE Mizner Blvd, Boca Raton** ** Restaurants that failed an inspection and aced a follow-up inspection in the same week