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Southeast Florida Roundup

The Denison family ends 70-plus years of ownership legacy with sale of Fort Lauderdale yachting business

End of an Era

Sale ends 70-plus years of family’s yachting ownership in South Florida.

For more than 70 years, one or another member of the Denison family has owned a market-leading marine business in Fort Lauderdale.

Frank Denison, who arrived in the city in 1948, turned boat builder Broward Marine into the county’s largest employer for a time, put America back in the large yacht-building game and spawned so many other boat makers and marine businesses that Fort Lauderdale became a yachting capital. Denison, an irascible leader who near the end of his life fought with family, sold the company at the turn of the century. Denison Yachting, a brokerage founded by his son Kit in 1999 and now led by Kit’s son, Bob, carried forth the Denison ownership legacy. The company has topped the world in superyacht sales for three straight years.

But the Denison era of ownership ended in April with Denison Yachting’s sale to Georgia-based boat retailer OneWater Marine, expanding OneWater’s superyacht sales, yacht charter and ancillary services. “Anytime you make a decision like this, it’s a really hard one,” says Bob Denison, 45, who will stay on as president.

Terms weren’t disclosed. Eight of Denison’s 21 U.S. offices are in Florida. Denison says people who became first-time boat buyers during the pandemic are buying their second boats while their friends and relatives are becoming buyers too. “I’m really bullish on our industry for not just the next six years but the next few decades,” Denison says.

• West Palm Beach-based food distributor Cheney Bros. broke ground on a 367,427-sq.-ft. distribution center and warehouse that will employ at least 275.
• Palm Beach International Raceway, the former Moroso Motorsports Park, in Jupiter closed as the 149- acre site changes ownership to a warehouse developer.

REAL ESTATE

• Miami-based Lennar paid $190 million in a bulk buy of home lots at Freehold Communities’ Arden, an “agrihood” home development west of West Palm Beach.
• Mast Capital, Boston-based real estate private equity firm Rockpoint and Massachusetts-based developer Spear Group acquired the 18-acre YMCA of the Palm Beaches site in Palm Springs and plan to build 264 garden-style apartments. The YMCA is relocating to Lake Lytal Park nearby.

MANUFACTURING

• United Launch Alliance hired Aerojet Rocketdyne in Jupiter to build 100 rocket engines to launch Amazon’s Kuiper satellites. The goal of the project is to increase global broadband through a constellation of advanced satellites.
• TD Bank says it will build a 200-job “technology hub” in South Florida in partnership with the Alan B. Levan Nova Southeastern University Broward Center of Innovation.
• Noteworthy Hospital Group broke ground on the Whitfield, an ultra-luxury 140-room hotel scheduled to open in 2024 on Las Olas Boulevard in Fort Lauderdale.
• Disney Cruise Line will sail in 2023 for the first time from Broward’s Port Everglades seaport following county approval of Bermello, Ajamil & Partners’ design for converting terminal 4 into Disney’s second homeport. The first is Port Canaveral. Disney will base one ship year-round at Port Everglades and, beginning in 2025, station another one there seasonally.
• London-based investment firm Reuben Bros. paid $42 million to Tollman-Hanley Hotel Group for the 53-room Chesterfield hotel on Palm Beach.
• A federal judge in Miami sentenced Broward wildlife trader Michael Van Nostrand, 55, to seven months in jail, and his company Strictly Reptiles was fined $150,000 for smuggling illegally harvested Florida turtles to Asia. Prosecutors say collectors were paid to take 3,500 turtles from the wild that were then marketed to Asia as “captive bred.” Van Nostrand was the subject of a best-selling book, The Lizard King, about a federal agent’s investigation of the reptile business.
• Fort Lauderdale motor yacht sales and charter firm 26 North Yachts opened a second location in Newport, R.I.

Navigating the Waters

With its app that’s a Waze for the waterborne, Fort Lauderdale-based KnowWake hopes to increase its users from 250,000 in May to 700,000 by year-end. The free app gives marine users information — updated by users as with the Waze app — on navigation markers, restricted zones, marinas, boat ramps, route planning, waterside fueling stations and eateries, snorkeling spots and myriad other data points, including tides, weather, wind and depths. Initial revenue comes from advertisers with a plan to reap other sources in the future from e-commerce, in-app purchases and data licensing. Founder Dan Karsko says KnowWake is already one of the world’s largest networks of boaters.

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‘I wasn’t a great yacht broker’ – Bob Denison

He was a reluctant yacht broker, but his father insisted. He quickly realised he wasn’t much good at it either, despite an illustrious yachting name.

But Bob Denison had been working in the internet world at the height of the dot-com bubble and knew a few things about tech and digital marketing.

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Now, having built the Denison Yachting brand into a major player, with more than a dozen offices in the US and a base in Monaco, he is still looking to innovate and push the boundaries like his forefathers.

“Tech is the reason I am so bullish on the industry,”  says Denison, president and founder, Denison Yachting talking from his office in Fort Lauderdale.

“We are going to win as a company if we are forward thinking on the right stuff that helps a client have a better experience.”

Growing up, Denison was  “a little too proud”  of the family boat-building business Broward Marine, which was founded by his grandparents Frank and Gertrude Denison after they bought Dooley’s Dry Dock while on honeymoon in Fort Lauderdale in 1948.

They secured contracts to build minesweepers for the US Navy, but luxury boats were their passion and Frank pioneered Broward to become a preeminent superyacht builder in the US. “If you build two boats the same, you haven’t learned anything,” became the Broward mantra. Gertrude also started the esteemed Yacht Interiors design business.

Bob Denison assumed he would join Broward Marine in some capacity but the year he graduated in business management at the University of Miami in 1999 his grandparents sold up.

“I felt a little sad because it was such a great brand,”  he says.  “But I was also a little relieved in that I am not mechanically minded. I don’t know how to change the oil in my car.   I think I would have been a horrible builder of yachts.”

READ: ‘The word yacht management is completely misunderstood’

Broward Marine was founded by Bob Denison’s grandfather Frank Denison in 1948.

Family pressure

Instead, he threw himself into the dot-com boom, working in health e-commerce and aerospace. Then came the call to work alongside his dad Kit, one of three sons of Frank and Gertrude, at Denison Yacht Sales. His uncles Skip and Ken were also at the forefront of the yachting industry. The year was 2002, shortly after the terrorist atrocities of 9/11.

“Talk about headwinds. That was a really difficult time, but I had to do it because it was in my bones and blood,”  says Bob Denison.  “Also, my parents made it well known to me that I needed to do it. It was a very healthy form of family pressure to do it.

“It was weird and scary, but we were able to leverage some of those things that I learned working on the internet side of things to help us grow.”

READ: ‘I thought I’d been absolutely brilliant ‘  – Goldsworthy

In the early days he worked as a sales broker, but having got  “a feel for what they look like, smell like, feel like”  he discovered he was “wasn’t great at that” because he was “not a very effective salesperson”  and he knew that for the business to prosper they needed hardened pros.

“It is a very scary thing to do,” he says.  “You are commission only. You are in the middle of a transaction with two very strong parties on both sides.

“The truth of it is, the majority of yacht brokers out there are not making as much money as you think they are. And they are working 10 times harder than you think they are.”

Light bulbs

He did have some early success, and his debut sale of a 31ft Blackfin centre console fishing boat helped set the company on its current course.

“My very first sale was actually an internet inquiry, which was a new concept,”  he says.  “Somebody in New Jersey sent us an email saying he wanted to buy a fishing boat. The first time we met and he actually saw the boat was when he came down and took delivery. We had dinner, we had too much to drink, we kept in touch for many years, he bought other boats through us.”

READ: ‘ It is a hugely antiquated industry with such potential’

Yacht broking was changing, and the internet offered an alternative to the traditional ways of attracting prospects, such as print or boat shows. For Denison,  “a lot of light bulbs were going off” .

“The idea that a relationship is best nurtured the old-fashioned way, I would push back against that,”  he says.  “Just like dating online, there are a lot of really good and bad stories, but it is very possible to have an awesome relationship with somebody that you don’t meet until after you start looking for a boat with them.”

Denison quit broking after about five years to focus on building the business, seeking efficiencies and embracing technology as his grandfather, father and uncles had done before him.

Denison Yachting is now  “very active in the crypto space” , having sold or chartered  “almost two dozen boats”  using Bitcoin.

“We are really proud of that, not just because it is crypto and it is technology, but it is that idea of going to where the client is, not waiting for them to come to us,”  he says.

However, he is mindful of venturing into tech for the sake of it after a fruitless foray into non-fungible tokens (NFTs), which are unique digital assets. He partnered with Cloud Yachts, who were  “trying to solve the riddle of the client experience with NFTs” , offering special perks for purchasers such as VIP experiences at boat shows.

“We jumped into the NFT game with very little result,”  he says.  “ Sometimes it is so seductive and tempting to be a little too forward thinking and embracing technology in ways that don’t help the client experience . ”

‘Sweaty palms’

However, he thinks artificial intelligence (AI) is  “going to disrupt every single part of our industry”  at some stage. But he warns that lots of people are  “wasting their time, spinning their wheels”  trying to be the first to do something  “cool”  with it.

“Unless it’s creating a massive efficiency or unless it’s radically improving the client experience, it’s not worth investing in,”  he says.

Where he does see  “extremely meaningful   value ” in technology is in improving fun and safety onboard, which could broaden the appeal of yachting. One application could be self-docking yachts  “in the next five to 10 years” , says Denison. Even now, just the thought of trying to dock his boat in front of a smirking audience hoping for a few bumps and scrapes gives him  “sweaty palms” .

“My oldest child is nine years old and when he is going to be taking out our boat with his friends or perhaps going on a first date and he is pulling into the marina or the restaurant, he is very likely going to be able to push a button and the boat is going to dock itself,”  he says.

READ: Why nuclear power could be a viable nuclear option 

Denison still loves the  “old salty conversations”  about yachting and  “how you need to tie 32 knots for any given occasion”  but this kind of user-friendly technology will strip away the stress and complexity of yachting.

“The broader the market is for people falling in love with boating the better the consequences for the big boat market years down the road,”  he says.  “That is really interesting.”

Denison Yachting, including sales, charter, yacht management and crew placement, was acquired by US giant OneWater Marine in 2022, bringing economies of scale and efficiencies in areas such as accounting and marketing.

However, Denison is adamant there is still a place for  “the little guy in the boutique firm” , suggesting they are well placed to offer a super-bespoke service.

But he adds:  “Where I think the magic could exist is the bigger firms that can leverage things like relationships with marinas, technology, scale on every vertical imaginable, from financing and insurance to crew and yacht ops.”

Day to day, not much has changed for Denison, who makes it his business to support his 100-or-so brokers, as well as his backroom staff, to make the process of buying, selling or owning  “frictionless” .

Sitting in front of a black-and-white photograph of his grandfather and a group of employees in white  “Broward Marine”  T-shirts in 1953, Denison says he is thankful every day to those who paved the way. He admits his name gave him a  “ridiculous advantage”  but he is also grateful to industry peers and rivals who helped him out in the early days.

“They could have very easily taken advantage of a really dumb, stupid, young yacht broker trying to find his way and instead put their arms around me,”  he says.  “That was a massive help for me.   I don’t know if I would have survived without it.”

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Yahoo Finance

Onewater marine reaches agreement to acquire denison yachting.

Acquisition significantly expands superyacht sales, yacht sales, and ancillary yacht services

Transaction Highlights:

Denison and OneWater saw record yacht and boat sales at the recent Miami International Boat Show

Denison is #1 in worldwide superyacht sales and expands capabilities in yacht brokerage, yacht charter, yacht management and crew services

Further advances OneWater’s growth and diversification strategy, significantly bolstering product portfolio and customer reach

Extends OneWater’s geographic footprint, adding 21 locations across 7 states, allowing for additional market share gains

Expected to be immediately accretive to top-line growth, operating margin and earnings per share

BUFORD, Ga., March 02, 2022 (GLOBE NEWSWIRE) -- OneWater Marine Inc. (NASDAQ: ONEW) (“OneWater” or “the Company”) announced today that it has reached an agreement to acquire Denison Yachting, which will expand the Company’s presence into the superyacht category and ancillary yacht service offerings, in addition to yacht brokerage and new boat sales. The transaction is expected to close in the Company’s fiscal third quarter.

“We are thrilled to welcome Bob Denison and his team into the OneWater family, which expands and strengthens our presence in the superyacht and yacht categories,” said Austin Singleton, Chief Executive Officer for OneWater. “As we move through the second fiscal quarter, we continue to capitalize on record demand and a growing backlog. Orders at the Miami Boat show were off the charts for both OneWater and Denison, which underscore our combined position as the premier marine retailer of choice from superyachts and yachts to traditional boat sales, parts and service. We look forward to enhancing our leadership position in the market in the coming years.”

Bob Denison, President of Denison Yachting said, “Strong consumer demand continues to fuel our growth and strengthens our position as industry leaders throughout the United States, Europe and the Mediterranean. Denison’s team of experienced yacht brokers is unparalleled in the world of yachting. Their commitment to take incredible care of clients will be accelerated thanks to OneWater’s tools, resources and support. We are excited to be joining the OneWater family and we look forward to what our shared future holds.”

With 70+ years of yachting history and expertise, Denison has proudly served for three generations as a leader in the yachting industry. Denison generated sales in excess of $80 million in calendar year 2021 and was ranked #1 in superyacht worldwide sales based on data provided by Boat International. Denison is an authorized dealer for a number of prestigious brands including Bertram, Beneteau Sailing Yachts, Beneteau Express GT’s, Swift Trawlers, Monte Carlo Yachts, Numarine, Alpha Marine and Excess Catamarans.

About OneWater Marine Inc.

OneWater Marine Inc. is one of the largest and fastest-growing premium marine retailers in the United States. OneWater operates a total of 75 retail locations, 10 distribution centers/warehouses and multiple online marketplaces in 16 different states, several of which are in the top twenty states for marine retail expenditures. OneWater offers a broad range of products and services and has diversified revenue streams, which include the sale of new and pre-owned boats, finance and insurance products, parts and accessories, maintenance, repair and other services.

Investor or Media Contact: Jack Ezzell Chief Financial Officer [email protected]

Cautionary Statement Concerning Forward-Looking Statements

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including regarding our strategy, future operations, financial position, prospects, plans and objectives of management, growth rate and its expectations regarding future revenue, operating income or loss or earnings, loss per share or earnings before interest, taxes, depreciation and amortization (EBITDA). In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “will be,” “will likely result,” “should,” “expects,” “plans,” “anticipates,” “could,” “would,” “foresees,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “outlook” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. These forward-looking statements are not guarantees of future performance, but are based on management's current expectations, assumptions and beliefs concerning future developments and their potential effect on us, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Our expectations expressed or implied in these forward-looking statements may not turn out to be correct.

Important factors, some of which are beyond our control, that could cause actual results to differ materially from our historical results or those expressed or implied by these forward-looking statements include the following: risks related to the satisfaction of the conditions to closing the acquisition in the anticipated timeframe or at all, risks related to the ability to realize the anticipated benefits of the acquisition, including the possibility that the expected benefits from the proposed acquisition will not be realized or will not be realized within the expected time period, the risk that the businesses will not be integrated successfully, decline in demand for our products and services, restrictions on the availability of inventory, the seasonality and volatility of the boat industry, our acquisition and business strategies, the inability to comply with the financial and other covenants and metrics in our credit facilities, cash flow and access to capital, effects of the COVID-19 pandemic and related governmental actions or restrictions on the Company’s business, the timing of development expenditures, and other risks. More information on these risks and other potential factors that could affect our financial results is included in our filings with the Securities and Exchange Commission, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of our Annual Report on Form 10-K for the fiscal year ended September 30, 2021 and in our subsequently filed Quarterly Reports on Form 10-Q, each of which is on file with the SEC and available from OneWater Marine’s website at www.onewatermarine.com under the “Investors” tab, and in other documents OneWater Marine files with the SEC. Any forward-looking statement speaks only as of the date as of which such statement is made, and, except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events, or otherwise.

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OneWater Marine Finalizes Acquisition of Denison Yachting

In 2021, the Denison Yachting managed over 1,000 closings and saw an increase of 177% in yacht charters. The company operates 21 offices, including eight throughout Florida and one in Monaco. It has been ranked No. 1 in the world in superyacht sales for three consecutive years based on data provided by Boat International.

OneWater Marine Inc. is one of the largest and fastest-growing premium marine retailers in the U.S. OneWater operates 75 retail locations, 10 distribution centers/warehouses and multiple online marketplaces in 20 different states. The acquisition follows record-setting numbers by both companies at the Miami and Palm Beach Boat Shows and further advances OneWater’s growth and diversification strategy by enhancing its product portfolio and customer reach. 

“Strong consumer demand continues to fuel our growth and strengthens our position as industry leaders throughout the United States, Europe, and the Mediterranean,” Bob Denison says, president of Denison Yachting. “Denison’s team of experienced yacht brokers is unparalleled in the world of yachting. Their commitment to taking incredible care of clients will be accelerated thanks to OneWater’s tools, resources, and support. We are excited to be joining the OneWater family, and we look forward to what our shared future holds.”

“We are thrilled to welcome Bob Denison and his team into the OneWater family, which expands and strengthens our presence in the superyacht and yacht categories,” Austin Singleton says, Chief Executive Officer for OneWater. “As we move through the second fiscal quarter, we continue to capitalize on record demand and a growing backlog. Orders at the Miami Boat show were off the charts for both OneWater and Denison, which underscore our combined position as the premier marine retailer of choice, from superyachts and yachts to traditional boat sales, parts, and service. We look forward to enhancing our leadership position in the market in the coming years.”

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Drew Limsky

Editor-in-chief.

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.

By Conor Feasey 02 Oct 2023

MONACO YACHT SHOW 2023

Denison Yachting on the European market

Bob denison and jeremy roche reflect on the firm’s european performance, current market trends and imminent challenges live at the monaco yacht show….

Following its expansion to Europe in April 2022, Denison Yachting’s President, Bob Denison and Jeremy Roache, Denison Europe’s Director, announced that the firm has secured 13 yacht sales, totalling around €70m. With 21 current listings valued at €90m, the two industry veterans discuss the new division's results, goals, challenges, industry trends and the differences between the American and European markets at the Monaco Yacht Show 2023.

“Our results reflect the success we have enjoyed in our short time in Europe. Of course, there have been some challenges, with most companies moving to the US market having been readily established in Europe and we have done it the other way around. But this has offered us a unique perspective,” says Denison. “The great results are mainly down to Jeremey Roche who is leading the charge with his scrappy entrepaneur attitude, and Ben Farnborough, Denison Yachting’s Chief Operating Officer, whose vision was to expand into the European Market from the US.”

According to Dension, one of the key differences he has noticed between European and American buyers is the sales cycle. “Buyers in the US tend to be far quicker and faster acting when it comes to doing business. As a people, we seem to be more ready to sign on the dotted line,” he says. “Europeans are different. Buyers here are usually more patient and thoughtful when making a big decision and finalising a deal.” 

Whilst the firm’s European division hasn’t yet reached the same numbers as its US team, there has been significant progress in the region. “We are very, very excited about the prospects of Europe,” adds Denison. “We have just expanded our office, which is three times bigger than the original Monaco office with ten new members of staff, simply because we are experiencing increasing sales, more charters and rising interest in the company, as well as growing our inventory.” 

Notably, two of Denison Europe’s sales new build sales are a Princess Y85 delivered in July this year and a 50m Dynamiq which will be delivered in March 2025. “The 13 boats we have sold may not be that much when compared with the sales figures from our US counterparts, but considering we have started from scratch in a new market, we are incredibly pleased with our progress,” says Roche. “We had several opportunities to acquire other firms here in Europe, but we opted to start the office anew and grow a more organic client base and presence.” 

Roche continues to add that whilst people within superyachting recognise the Denison brand, the principal challenge the new branch faces is gaining the recognition in Europe it has in the US. “People in the industry and the US know that we have sold over 900 boats last year and thousands of yachts in the two years before that. So our team in the US are constantly getting enquiries, whilst we are really having to work on establishing our brand name amongst buyers in Europe.”

This year, the company has also made advancements on the charter side of the business, with charter management joining its offering as of January 2023. “We are trying to offer the full range of services that we have in the states in Europe too,” says Roche, adding that Denison holds eight charter yachts in its European fleet, the largest of which is the 51m Yildizlar yacht, Aresteas . “So now we provide sales, charter, charter management, and are looking to expand to yacht management too by the end of the year.” 

Looking back at the recent charter season, Roche admits that it did not meet his expectations, but he also says that it appears to have been reflected across the industry. However, his outlook for next year is more optimistic with multiple bookings and enquiries for 2024 already.

Denison highlights that whilst charter may have slumped slightly, he has seen a continued uptick in payments in cryptocurrency. The company has completed 14 sales and charter transactions through the digital tender, with the Floridan noting that the European market has only increased its cryptocurrency interests. 

“I expect that by the time Monaco comes around this year, that number will jump to around 25. That’s how much interest there has been,” says Dension. “Cryptocurrency is stabilising. Year to date, it is more or less a 5% increase or minus, so it is becoming less volatile and something we are really interested in.

Looking towards the future, Dension says he is approaching the next few months with cautious optimism in light of current market conditions. “The outlook for the next few months is uncertain for sure,” he says. “We, as an industry, are still struggling with the lack of inventory. Not just in terms of what the shipyards are building, but also boats that are privately listed. It is a real battle for yacht brokers at this moment in time.

Lack of inventory has become a prominent pain point within the industry, and it is likely to continue over the next few quarters. However, industry experts at the Monaco Yacht Show this year anticipate that this will begin to normalise next year. This means more yachts at shows, more boats for sale, and hopefully, more people buying them.

“You are still seeing boats at prices that the buying public doesn’t want so that definitely is a struggle that we have to deal with,” adds Denison. “However, long term we are bullish. More people are reaching the age of retirement, so there is a lot of money on the sidelines, and we foresee our industry being very comfortable for the next half-decade or so.”

You can find more data and information on brokers’ reviews and forecasts of the sales market in the latest edition of  The Superyacht Owners Report , featuring comments from Ben Farnborough of Dension Yachting and other leading brokers.

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Luxury Yacht Charters: Inclusive Options Await

• By Yachting Staff
• August 26, 2024

Here’s something you don’t see on the charter market all too often: larger motoryachts offering all-inclusive rates in the British Virgin Islands and Bahamas.

Typically, larger motoryachts are listed for charter with weekly base rates. Those base rates cover the boat and crew, but not expenses such as fuel, food, drinks and gratuity. The idea is that different clients want to do different things on charter, so the variable costs are adjustable.

By contrast, smaller crewed boats that stick to generally fixed itineraries and can better predict the associated costs—in particular, catamarans in the Virgin Islands—are offered with inclusive rates.

That’s what makes the news so interesting about the 135-foot Horizon Stay Salty and the 120-foot Sovereign Real Summertime. Denison Yachting says these larger yachts are now offering all-inclusive charter packages in the British Virgin Islands and Bahamas.

“This is an exciting initiative to simplify and encourage new charter clients to try one of the most epic travel experiences imaginable,” Ben Farnborough, Denison’s chief operating officer, stated in a press release. “Often we’re made aware that there’s a perception outside of the yachting industry that chartering a yacht is inherently complex. Our goal here is to change that. These all-inclusive Denison charter options are straightforward and seamless.”

The two yachts are being offered with inclusive rates based on fixed itineraries and menus, without the standard preference sheets that charter clients typically fill out so the crew can provision whatever guests request to have on board. Denison’s team instead worked with the yacht owners and crew to determine defined dates, docking prices, fuel costs, cocktail lists and menus.

The idea is similar to the way that Denison worked with Magellan Jets to offer a coordinated package for jet travel from Teterboro, New Jersey, to Nassau, Bahamas, at a fee of $48,000 for 12 passengers.

Stay Salty is a 2010 build that most recently was refitted this year. The yacht accommodates 12 guests in six staterooms, including an upper-deck master. Tenders for watersports fun include a 34-foot Jupiter.

Real Summertime is a 2000 build that most recently was refitted in 2022. Accommodations on this yacht are for as many as 12 guests in five staterooms, including a main-deck master. Onboard amenities include an outdoor cinema, and tenders include a 37-foot Boston Whaler Outrage.

Is there any wiggle room in the all-inclusive plans? Yes, for an extra fee. Denison Yachting says the inclusive rate is intended to appeal to people who want to avoid the planning process, but that guests who want bespoke elements in their all-inclusive charter can work with Denison’s team to accommodate those requests at an additional cost.

Where to learn more: contact a charter broker at www.denisonyachting.com

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Press Release Details

Onewater marine reaches agreement to acquire denison yachting, acquisition significantly expands superyacht sales, yacht sales, and ancillary yacht services.

Transaction Highlights:

• Denison and OneWater saw record yacht and boat sales at the recent Miami International Boat Show
• Denison is #1 in worldwide superyacht sales and expands capabilities in yacht brokerage, yacht charter, yacht management and crew services
• Further advances OneWater’s growth and diversification strategy, significantly bolstering product portfolio and customer reach
• Extends OneWater’s geographic footprint, adding 21 locations across 7 states, allowing for additional market share gains
• Expected to be immediately accretive to top-line growth, operating margin and earnings per share

BUFORD, Ga., March 02, 2022 (GLOBE NEWSWIRE) -- OneWater Marine Inc. (NASDAQ: ONEW) (“OneWater” or “the Company”) announced today that it has reached an agreement to acquire Denison Yachting, which will expand the Company’s presence into the superyacht category and ancillary yacht service offerings, in addition to yacht brokerage and new boat sales. The transaction is expected to close in the Company’s fiscal third quarter.

“We are thrilled to welcome Bob Denison and his team into the OneWater family, which expands and strengthens our presence in the superyacht and yacht categories,” said Austin Singleton, Chief Executive Officer for OneWater. “As we move through the second fiscal quarter, we continue to capitalize on record demand and a growing backlog. Orders at the Miami Boat show were off the charts for both OneWater and Denison, which underscore our combined position as the premier marine retailer of choice from superyachts and yachts to traditional boat sales, parts and service. We look forward to enhancing our leadership position in the market in the coming years.”

Bob Denison, President of Denison Yachting said, “Strong consumer demand continues to fuel our growth and strengthens our position as industry leaders throughout the United States, Europe and the Mediterranean. Denison’s team of experienced yacht brokers is unparalleled in the world of yachting. Their commitment to take incredible care of clients will be accelerated thanks to OneWater’s tools, resources and support. We are excited to be joining the OneWater family and we look forward to what our shared future holds.”

With 70+ years of yachting history and expertise, Denison has proudly served for three generations as a leader in the yachting industry. Denison generated sales in excess of $80 million in calendar year 2021 and was ranked #1 in superyacht worldwide sales based on data provided by Boat International. Denison is an authorized dealer for a number of prestigious brands including Bertram, Beneteau Sailing Yachts, Beneteau Express GT’s, Swift Trawlers, Monte Carlo Yachts, Numarine, Alpha Marine and Excess Catamarans.

About OneWater Marine Inc.

OneWater Marine Inc. is one of the largest and fastest-growing premium marine retailers in the United States. OneWater operates a total of 75 retail locations, 10 distribution centers/warehouses and multiple online marketplaces in 16 different states, several of which are in the top twenty states for marine retail expenditures. OneWater offers a broad range of products and services and has diversified revenue streams, which include the sale of new and pre-owned boats, finance and insurance products, parts and accessories, maintenance, repair and other services.

Investor or Media Contact: Jack Ezzell Chief Financial Officer [email protected]

Cautionary Statement Concerning Forward-Looking Statements

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including regarding our strategy, future operations, financial position, prospects, plans and objectives of management, growth rate and its expectations regarding future revenue, operating income or loss or earnings, loss per share or earnings before interest, taxes, depreciation and amortization (EBITDA). In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “will be,” “will likely result,” “should,” “expects,” “plans,” “anticipates,” “could,” “would,” “foresees,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “outlook” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. These forward-looking statements are not guarantees of future performance, but are based on management's current expectations, assumptions and beliefs concerning future developments and their potential effect on us, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Our expectations expressed or implied in these forward-looking statements may not turn out to be correct.

Important factors, some of which are beyond our control, that could cause actual results to differ materially from our historical results or those expressed or implied by these forward-looking statements include the following: risks related to the satisfaction of the conditions to closing the acquisition in the anticipated timeframe or at all, risks related to the ability to realize the anticipated benefits of the acquisition, including the possibility that the expected benefits from the proposed acquisition will not be realized or will not be realized within the expected time period, the risk that the businesses will not be integrated successfully, decline in demand for our products and services, restrictions on the availability of inventory, the seasonality and volatility of the boat industry, our acquisition and business strategies, the inability to comply with the financial and other covenants and metrics in our credit facilities, cash flow and access to capital, effects of the COVID-19 pandemic and related governmental actions or restrictions on the Company’s business, the timing of development expenditures, and other risks. More information on these risks and other potential factors that could affect our financial results is included in our filings with the Securities and Exchange Commission, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of our Annual Report on Form 10-K for the fiscal year ended September 30, 2021 and in our subsequently filed Quarterly Reports on Form 10-Q, each of which is on file with the SEC and available from OneWater Marine’s website at www.onewatermarine.com under the “Investors” tab, and in other documents OneWater Marine files with the SEC. Any forward-looking statement speaks only as of the date as of which such statement is made, and, except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events, or otherwise.

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NEW + USED YACHT SALES

Denison Yachting is a yacht brokerage firm specializing in yacht sales (as well as super yacht + charter sales) that has helped boat buyers find superyachts , motor yachts , catamarans , sailboats , and trawlers .

Prospective yacht owners interested in buying a new luxury yacht can search for yachts on the market worldwide by brand, make, type, length, price, location, year, and more. You can even search for yachts in Bitcoin, as we offer the option to purchase with Cryptocurrency. Our yacht selection includes megayachts of all sizes and from all over the world.

YACHT BROKERS WITH EXPERIENCE

Our team of licensed + bonded yacht brokers offer our clients three generations of yachting expertise. With over 100 brokers worldwide, their knowledge and experience in the yachting industry with both new and used yachts is one of the biggest factors in our success. With a large inventory of yachts for sale combined with our industry leading level of service & expertise, our brokers are guaranteed to find the perfect boat for your yachting needs, be it a luxury superyacht, a used catamaran, a large sailboat, or just about any yacht of your dreams.

353' Benetti 2022 Luminosity

Tivat, montenegro, €135,000,000, 345' oceanco 2024 h3, monaco, monaco, €295,000,000, 315' davinci 2021 il dolce far niente, heeg, netherlands, 282' devonport 1998 chakra, portisco, italy, 262' benetti 2024 simon fraser, genova, italy, 262' isa 2025, ancona, it-an, italy, 262' oceanco 2019 y701, sanremo, it-im, italy, €79,750,000, 262' admiral 2024 galileo 80, carrara, italy, 257' abeking & rasmussen 2011 amaryllis, antibes, france, €89,000,000, 255' custom 1962 hansa, karlskrona, sweden, 253' admiral 2028, viareggio, italy, 251' custom 2015 yersin, marseille, 13, france, €59,000,000, 249' custom 1972 lady sarya, 243' lurssen 2007 global, la ciotat, france, €79,000,000, 243' lurssen 2017 aurora, dubai, united arab emirates, €130,000,000, 240' delta marine 2006 laurel, naples, it-na, italy, $69,500,000, 235' custom 1983 nansen explorer, kristiansund, norway, €15,900,000, 230' admiral 2024 galileo 70, 226' custom 2024, fort lauderdale, fl, us, €70,000,000, 224' armon 2021 wayfinder, portico, it-ce, italy, €55,000,000, 223' custom 2025, €95,000,000, 221' icon 2010 loon, monaco, france, $47,500,000, 220' heesen 2023 yn20067, oss, netherlands, €99,000,000, 213' admiral 2024 admiral 65m u force, 210' custom 2011 running on waves, athens, greece, €17,500,000, 209' royal denship 2006 cupani, genoa, italy, $29,950,000, 209' vsy 2020 atomic, san diego, ca, us, $58,000,000, 207' delta 2027 project metaverse, seattle, wa, us, $95,000,000, 203' sarp yachts 2025 project nacre, antalya, turkey, €45,000,000, compare yachts.

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